Need to Know
01 : 04 : 21

By Abi Buller and Rumi Josephs

Lay’s deepfakes elevate digital football fandom, a data-driven tool for sonic branding success and US consumers are voting with their wallets.

In today's news:
Lay’s Messi deepfake personalises football fandom Lay’s Messi deepfake personalises football fandom
Whole Foods and Headspace tune in to mindful eating Whole Foods and Headspace tune in to mindful eating
A data-driven tool for optimal sonic branding A data-driven tool for optimal sonic branding
Stat: US consumers are becoming more values-driven Stat: US consumers are becoming more values-driven

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