Daily Signals 01.10.2020

Signals

Facebook reworks the workplace with virtual reality, air-purifying face masks that tackle pollution, and AR retail experiences boost shopper confidence.

Facebook envisages an infinite office via VR

Infinite Office by Facebook, US

US – Facebook is building on the functionality of its virtual reality (VR) software as an alternative solution for remote working.

Infinite Office, as the product is known, is intended for use with the Oculus headset and aims to replicate a physical office environment. While wearing the VR headset, users will be able to customise multiple displays – controlled by gestural hand movements – as well as type using a physical platform and have virtual meetings via AR platform Spatial.

Infinite Office also offers Passthrough, a mode that allows users to toggle between full VR and mixed VR, so they can simultaneously view their virtual and physical surroundings. As workers adapt to the long-term reality of remote working, new innovations are emerging to allow people to live and work in a different way, using technology for both connection and efficiency.

In the inter-Covid period, businesses are having to adapt and explore virtual headquarters – something we explore in Reworking the Workplace.

Good Measures uplifts pandemic wayfinding

Good Measures, UK Good Measures, UK
Good Measures, UK Good Measures, UK

London – Good Measures is a new company offering design-first wayfinding for the inter-Covid period.

Set up by vinyl print house Puck Studio and interiors company Interesting Projects, Good Measures aims to challenge the clinical and unwelcoming signage that has become a familiar element of the pandemic. The company takes a warmer, more welcoming approach to functional messaging on hygiene and social distancing with a range of colourful vinyl stickers. The range includes 2m distance reminders, sanitation signs and patterned tape to be applied to flooring.

'We realised pretty quickly that people would need social distancing signs and we started to see the usual hazard-style, health-and-safety versions cropping up in various places,’ explains David Gibbons, director of Puck Studio. ‘The problem is that not only does this tend to be a bit depressing, but there is so much of this sort of signage around that it becomes white noise, and loses its impact as a result.’

As we explore in our Positive Barriers design direction, the need for enhanced health and safety measures is prompting designers to reframe the visual language of public messaging.

LG introduces face masks with wearable air purifiers

PuriCare Wearable Air Purifier by LG, London PuriCare Wearable Air Purifier by LG, London

London – Electronics company LG is releasing a battery-powered face covering that also functions as a wearable air purifier.

The PuriCare Wearable Air Purifier comes as several countries have made face masks mandatory in public spaces, recognising both the normalisation of mask-wearing and the issue of inconsistent quality of disposable masks. Featuring integrated fans and HEPA filters, the LG mask allows users to breathe in filtered air while detecting the cycle and volume of the wearer’s breathing to adjust the fan speed.

‘The PuriCare Wearable Air Purifier is an exciting addition to our growing line-up of products designed to deliver meaningful health and hygiene benefits,’ explains Dan Song, president of LG Electronics Home Appliance & Air Solution Company. ‘At a time when consumers are seeking ways to make life safer and more convenient, it’s important that we’re able to offer solutions that add measurable value.’

While many tech-based solutions are being designed to specifically target viruses, this solution posits longevity with its environmental benefits. Discover more urban environment innovations in our Smog Life series.

Stat: Shoppers are leaning into the benefits of AR

Immersive Journalism by Jim Brady and Ward Goes Immersive Journalism by Jim Brady and Ward Goes

While augmented reality (AR) technology has previously been categorised as a novel addition to shopping experiences, shoppers are now appreciating its more functional uses.

In a recent survey by AR technology solution provider Vertebrae, 76% of consumers who had tried the technology online reported that it improved their purchase confidence. The inclusion of AR technology is proving successful among consumers, with 68% of users saying they are ‘likely or very likely’ to purchase from retailers who offer web-based AR shopping experiences.

Vince Cacace, CEO of Vertebrae, said: ‘The ability to try on accessories virtually is reassuring to shoppers who don’t want to risk store visits – and who don’t want to deal with the hassle and expense of returning items ordered online that fail to meet their needs.'

From window displays to packaging, retailers are increasingly investing in AR to create multi-layered touchpoints that combine both physical and digital environments.

Previous Daily Signals Articles
Delta Locals reveals the rise of human-centred travel content

Daily Signals

Delta Locals reveals the rise of human-centred travel content

Delta Air Lines is entering the travel-content space with Delta Locals, a new platform that connects users to global destinations through immersive...
Travel : Hospitality : Technology
Foresight Friday: Ella Murray, junior creative visualiser

Daily Signals

Foresight Friday: Ella Murray, junior creative visualiser

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, junior creative visualise...
Foresight Friday : Intelligence : Society
Stat: UK shoppers turn to agentic AI as Black Friday sparks surge in automated commerce

Daily Signals

Stat: UK shoppers turn to agentic AI as Black Friday sparks surge in automated commerce

New research from PSE Consulting, a UK payments and technology consultancy, reveals a sharp rise in AI-enabled shopping tools in the run up to Chri...
Retail : Artifical Intelligance : Agentic AI
South Africa's Pick n Pay banks on humour for its Christmas campaign

Daily Signals

South Africa's Pick n Pay banks on humour for its Christmas campaign

South African grocery retailer Pick n Pay has unveiled its 2025 Christmas campaign, a South African twist on the classic genie tale that taps into ...
Retail : Branding : Advertising
Why Bombardier is tapping luxury designer Elie Saab for its Global 8000 jet

Daily Signals

Why Bombardier is tapping luxury designer Elie Saab for its Global 8000 jet

As further evidence of our New Era of Gilded Luxury Travel trend, luxury brand Elie Saab has partnered with aircraft manufacturer Bombardier to des...
Luxury : Travel : Hospitality
Stat: UK school satisfaction improves yet disparities persist

Daily Signals

Stat: UK school satisfaction improves yet disparities persist

A new consolidated report from the Department for Education (DfE) reveals that British secondary school pupils are becoming more positive abou...
Youth : Education : School
Why Apple is leaning into artisanal charm for 2025 festive push

Daily Signals

Why Apple is leaning into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign, A Critter Carol, puts human craftsmanship front and centre.
Technology : Advertising : Design
ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

Daily Signals

ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

At ISPO 2025 in Munich, talks, panels, activations and events spanned the full value chain of sport – from materials and manufacturing to brands an...
Global Events : Sport : Community
Stat: Young Americans drive growth across emerging social media platforms

Daily Signals

Stat: Young Americans drive growth across emerging social media platforms

A new Pew Research Center survey shows that while YouTube and Facebook continue to dominate the US social media landscape, younger u...
YouTube : Social Media : Facebook
Why smartphone-free is becoming a Christmas gift rule for kids

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...
Advertising : Technology : Youth
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN