Global – Still Going Strong showcases the functionality of its Groups feature, and the ways in which its users are remaining connected in smaller, niche communities.
With Mark Zuckerberg stating that the ‘future is private’, Facebook is focusing its marketing efforts on boosting its Groups feature, which the company says 1.4bn people use each month. Created as part of its More Together campaign, the ad draws attention to the niche Groups created within the platform, many centred around hobbies.
With users finding a sense of togetherness through topics including camping, parenting and surfing, the video campaign highlights Facebook’s goal to enable more private networks. ‘We might be apart outside, but in Facebook Groups, there is still creativity, bravery and kindness. People are still sharing, still caring, still goofing about and still doing their thing, together,’ says Facebook.
As consumers demand more curated and personal experiences within their digital spaces, online platforms are having to respond to the rise of Anti-social Networks.