News 04.10.2019

Need to Know

Worshipping at a temple dedicated to salt, Drest combines gaming, styling and luxury retail, and the significant spending power of Latinx consumers.

Bompass & Parr’s sensory space celebrates salt

Temple of Halotherapy, Bompas & Parr
Temple of Halotherapy, Bompas & Parr
Temple of Halotherapy, Bompas & Parr

London – A new gastronomic art installation dedicated to halotherapy – salt therapy – guides visitors through the mineral's varied historical uses.

Created by multi-sensory studio Bompas & Parr in partnership with The Salters’ Company, the Temple of Halotherapy installation guides guests through a curated tasting experience, exploring everything from everyday to highly-coveted salts. The space aims to deepen visitors' knowledge about salt's political, scientific, religious and culinary history, and events that have led to its significance worldwide.

The halotherapy aspect refers to the use of salt vapours to cleanse the skin, improve respiration – a practice that has been used for centuries. Its temple setting, meanwhile, aims to evoke the sanctity of salt by encapsulating guests in a warm space, and inviting them to approach and worship at a salt altar.

As regularly explored by Bompass & Barr, sensory experiences with food are essential to building a connection with what we eat, help consumers make more conscious and sometimes sustainable decisions.

Drest is a shoppable luxury fashion game

Drest Drest
Drest Drest

London – The interactive fashion styling app will allow users to style and create their own content, as well as discover and shop products in a gaming context.

Bringing together content, entertainment and gamification, Drest users assume the role of a fashion stylist and are briefed with creative challenges. Players can cast their own models from a diverse line-up of avatars, and style them with products from over 100 luxury brands, including Gucci and Prada. Afterwards, users can share their creations both in-app and across social media.

‘I wanted to create a democratic and highly inventive new fashion experience that engages the Millennial and Gen Z audiences, as well as delighting and surprising existing fashion lovers and consumers,’ explains Lucy Yeomans, founder and co-CEO.

To achieve this, Drest is partnering with Gucci on a series of challenges that aim to inspire Drest users to interact with an assortment of Gucci products. A partnership with Farfetch also means the app will double as an e-commerce platform, allowing players to style and shop from a bespoke edit of Farfetch inventory.

For more on fashion’s gaming opportunity, read our Gaming Garments Market.

A hard coffee drink for busy Millennials

Chicago – La Colombe Coffee Roasters has partnered with MillerCoors to create a ready-to-drink cold brew coffee spiked with alcohol.

The drink is based on medium roast Brazilian and Columbian beans that are cold-pressed overnight before being combined with alcohol to create a conveniently-packaged 4.2% ABV beverage with 50mg of caffeine.

Available in two flavours – black or vanilla – the Hard Coffee Cold Brew promises to delicately balance sweet, bitter and chocolate notes. The drinks campaign tag-line, Rally Like A Grown-Up, is geared towards busy Millennials transitioning between activities, whether daytime brunches, work, dinner, weddings, or nighttime events.

'Millennials are constantly looking for new products to complement their active, busy lives. La Colombe Hard Cold Brew Coffee does exactly that,' comments Sofia Colucci, vice president of innovation at MillerCoors.

As third-wave coffee culture blooms in the west, brands are innovating product categories to create new, convenient experiences for today's coffee connoisseurs.

La Colombe Hard Cold Brew Coffee

Stat: The spending power of Latinx consumers skyrockets

Currently representing about 20% of the total US population, Latinx buying power is surging across the country, according to a new study by Nielsen. The La Oportunidad Latinx report forecasts that Latinx spending in the US could hit $1.9 trillion (£1.5tn, €1.7tn) by 2023 – higher than the GDP of countries like Australia, Spain or Mexico.

While much of this buying power is concentrated in the states that border Latin America, the fastest growth in Hispanic spending is happening in northern states such as Washington and North Dakota. Furthermore, this spend is likely being driven by the youth – Latinx consumers are the youngest ethnic or racial group in the country, with a median age of 28.

To see how young people around the world are spending, and approaching brands, differently to generations before them, explore our Emerging Youth Series.

Previous News Articles
AI billboard visualises real-time sun damage in UV awareness campaign

News

AI billboard visualises real-time sun damage in UV awareness campaign

A new study by the British Skin Foundation reveals that 38% of Britons have already been sunburnt in 2025 – with Gen Z (35%) and Millennials (30%) ...
Advertising : Health And Wellness : Beauty
Wimbledon elevates fan engagement with AI-powered digital experiences

News

Wimbledon elevates fan engagement with AI-powered digital experiences

The All England Lawn Tennis Club and IBM have unveiled an AI-powered experience designed to deepen audience engagement and enhance match under...
Wimbledon : Sports : Entertainment
Stat: Gen Alpha lead the charge in back-to-school shopping

News

Stat: Gen Alpha lead the charge in back-to-school shopping

Children and teenagers are now the primary decision-makers in back-to-school shopping, according to a new global study by SuperAwesome.
Retail : Gen Alpha : Statistic
The Fashion Innovation Agency debuts 3D garment volumetric capture service

News

The Fashion Innovation Agency debuts 3D garment volumetric capture service

The Fashion Innovation Agency at London College of Fashion has launched Reskinning Reality, the UK’s first 3D garment volumetric capture service ai...
Fashion : Technology : Virtual Fashion
Elemis brings beauty trackside with new Aston Martin F1 collection

News

Elemis brings beauty trackside with new Aston Martin F1 collection

Premium beauty brand Elemis is stepping further into the world of Formula 1 with the launch of four exclusive skincare collections in partnership w...
Aston Martin : Elemis : Formula 1
Stat: US cinema execs predict the end of traditional moviegoing within 20 years 

News

Stat: US cinema execs predict the end of traditional moviegoing within 20 years 

Over half of cinema executives in the US believe the traditional cinema model will no longer be viable within the next 20 years, according to a new...
Movies : Entertainment : Stat
 New clubhouse for women’s sports retail opens in London

News

New clubhouse for women’s sports retail opens in London

A new retail concept is putting women’s sport centre stage this summer.
Sports : Retail : Fashion
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Fashion : Sustainability
Stat: Nearly half of women feel misunderstood by brands

News

Stat: Nearly half of women feel misunderstood by brands

Despite driving an estimated £25 trillion ($31.8 trillion, €29.4 trillion) in global discretionary spending, nearly half of women worldwide say bra...
Branding & Advertising : Brands : Retail
Modem’s Dream Recorder turns sleep into spatial storytelling

News

Modem’s Dream Recorder turns sleep into spatial storytelling

Dutch design studio Modem has unveiled Dream Recorder, an AI-powered device that transforms spoken memories of dreams into cinematic video se...
Technology : Modem : Dreams
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN