Emerging Youth

From East Asia to South America, we investigate the emerging youth populations rising up, reshaping heritage and challenging societal systems.

Reframing France
French youth are rejecting the old France mindset in favour of new regional role models

Brazil's Gen Z
Young Brazilians are rejecting aspiration, reshaping religion and championing mindful social media

Spirituality in South Africa
South Africa’s youth are forging new communities rooted in native dance and African spirituality
Gen Z Perspectives: India

Gen Z Perspectives: India:

In collaboration with 31st State, our new series unearths global insights on the biggest mindset shifts among Generation Z.

 Youth : Mental Health : Health
Emerging Youth: Australia

Emerging Youth: Australia:

Faced with one crisis after another, Australia’s youth are using digital platforms to reflect on their identities, educate their peers...

 Youth : Australia : Covid-19
Emerging Youth: Brazil

Emerging Youth: Brazil:

Disenfranchised by their president, young Brazilians are rejecting aspiration, reshaping religion and championing mindful social media.

 Youth : Media : Digital
Emerging Youth: Indonesia

Emerging Youth: Indonesia:

Indonesia’s largely rural youth population are using digital channels to learn, cultivate micro-communities and reconnect with Islam.

Youth : Media : Education
Emerging Youth: France

Emerging Youth: France:

Amid rising levels of national anxiety and pessimism, French youth are rejecting the old France mindset in favour of new, regional role...

 Youth : Digital : Technology
Emerging Youth: United Arab Emirates

Emerging Youth: United Arab Emirates:

Amid rapid economic growth and cultural development, young people in the UAE are kick-starting much-needed conservations around...

 Youth : Health : Culture
Emerging Youth: Ukraine

Emerging Youth: Ukraine:

Ukraine’s youth are using fashion, music and culture as tools to create a new vision of their national identity that can compete on a...

 Youth : Fashion : Ukraine
Emerging Youth: South Africa

Emerging Youth: South Africa:

Amid high unemployment rates, South Africa’s restless youth population are forging new communities rooted in native dance and African...

 Youth : Leisure : Workplace
Emerging Youth: South Korea

Emerging Youth: South Korea:

In a patriarchal society dominated by tradition, young South Koreans are choosing to forge their own paths rather than conform to...

 Youth : South Korea : Beauty
Emerging Youth: Nigeria

Emerging Youth: Nigeria:

Misrepresented by politicians, young Nigerians are reclaiming a sense of national pride through movements that will drive the future of...

 Youth : Fashion : New Masculinity
Emerging Youth: Japan

Emerging Youth: Japan:

Young Japanese consumers are more realistic, conservative and risk-averse than their predecessors, and are rethinking what it means to...

 Youth : Culture : Wellness
Emerging Youth: Mexico

Emerging Youth: Mexico:

A new form of counter culture is emerging in Mexico, driven by young consumers who are proud of their cultural heritage and outspoken...

 Youth : Fashion : Digital
Emerging Youth Travel Market

Emerging Youth Travel Market:

Emerging economies with youth populations eager to explore new territories will radically transform the travel and hospitality sector.

 Travel : Youth : Hospitality
Emerging Youth: India

Emerging Youth: India:

India has a highly aspirational youth population that has the potential to unlock vast economic and social progress.

Youth : India : Advertising
Emerging Youth: China

Emerging Youth: China:

The Chinese Dream is on the rise as the American Dream fades.

China : Youth Culture : Fashion
Emerging Youth: Russia

Emerging Youth: Russia:

Young consumers in Russia are spending more time with their friends, engaging in political debates and launching their own creative...

 Fashion : Advertising : Culture

Related to Emerging Youth

Gen Z Perspectives: UK Big Ideas

Gen Z Perspectives: UK

The latest edition of our Generation Z insight series reveals British teenagers’ pioneering attitudes to the Black Lives Matter movement.

Youth : Society : Dislocated World
Stat: YouTubers are inspiring bookish children News

Stat: YouTubers are inspiring bookish children

A recent survey by The Reading Agency has found that UK children often look to social media influencers, including YouTubers, to find inspiration for reading.

Media : Entertainment : YouTube
AR artwork for eco-conscious children News

AR artwork for eco-conscious children

Artist Olafur Eliasson has launched Earth Speakr, an interactive digital initiative created to engage children in positive climate action.

Youth : Media : Activism
How Gen Z are reshaping the offline world Big Ideas

How Gen Z are reshaping the offline world

Young people have fashioned the digital world. Wilson Oryema, co-founder of Regenerative Futures, believes it’s time they revive offline systems too.

Youth : Sustainability : Civic Brands
Nestlums gamifies financial literacy for Gen Alpha News

Nestlums gamifies financial literacy for Gen Alpha

Nestlums is a new app aimed at supporting parents in teaching their children financial literacy.

Youth : Media : Money
A video game delivered on prescription News

A video game delivered on prescription

A new iOS game called EndeavourRX is the first of its kind to be authorised by the US Food and Drug Administration (FDA) as a medical prescription.

Gaming : Youth : Emerging Youth
Activism Gaming Micro Trends

Activism Gaming

A new generation are viewing the gaming world as a utopian medium to explore and express their social, ethical and political values.

Youth : Media : Entertainment
Stat: Generation Z are at the forefront of Black Lives Matter News

Stat: Generation Z are at the forefront of Black Lives Matter

According to a study led by Business Insider, 90% of American Generation Z support the Black Lives Matter movement.

Youth : Society : Generation Z
Stat: Instagram accelerates as a global news source News

Stat: Instagram accelerates as a global news source

The Reuters Institute and University of Oxford reveals insights into the ways people globally access the news.

Youth : Social Media : Generation Z
Drillosophy uses rap to teach Gen Z philosophy News

Drillosophy uses rap to teach Gen Z philosophy

The video series gives young music fans access to weekly philosophical discussion.

Youth : Media : Technology
The Nationwide Degree Show takes over ad space News

The Nationwide Degree Show takes over ad space

The project helps creative graduates whose degree shows have been cancelled due to Covid-19.

Technology : Media And Entertainment : Covid-19
YouTubers use ad-tivism to support black communities News

YouTubers use ad-tivism to support black communities

Young people are hacking streaming sites to donate advertising revenue to Black Lives Matter.

Media : Society : Youth
Covid-19: A socially distanced city playground News

Covid-19: A socially distanced city playground

Rimbin is a project that has been designed to enable safe and socially distant play experiences for children.

Health & Wellness : Youth : Design
Moxie teaches emotional intelligence to Gen Alpha News

Moxie teaches emotional intelligence to Gen Alpha

California – The robot is designed to promote social, emotional and cognitive development among children.

Youth : Technology : Educational
Why Generation Z are creating activist-tainment Big Ideas

Why Generation Z are creating activist-tainment

Tamseel Hussain, founder of Pluc TV, on how a ‘generation of misfits’ is driving more purposeful social media storytelling for India and beyond.

Youth : Media : Entertainment
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