News 03.10.2019

Need to Know

Rebranding IVF for modern urban living, Instagram’s drop reminders tap into the hype market, and diversity in advertising proves to be profitable.

Diesel turns recycling bins into storefronts

(Re)Collection by Diesel and Coca Cola

Global – The fashion brand has teamed up with Coca-Cola for a capsule collection that can only be purchased by photographing a recycling bin.

The (Re)Collection is a new line of apparel from Coca-Cola and Diesel that incorporates recycled materials such as cotton and PET textile derived from plastic bottles. The range merges Diesel’s streetwear aesthetic with the drinks brand’s iconic logo, and includes t-shirts, tracksuit bottoms and hoodies.

Diverging from typical hype retail channels such as a pop-up shop or e-commerce drops, those who wish to get early access to The (Re)Collection must use their phones to scan the recycling logo found on recycling bins around the world, which then unlocks access to a microsite where they can buy the garments.

In our macrotrend Resilience Culture, we explore the potential for Enigma Brands – labels that eschew frictionless paths to purchase by instead challenging customers to go off the beaten track to acquire their products.

This colourful campaign wants to humanise IVF

IVF Made Human by New Hope Fertility Center. Campaign by Terri & Sandy IVF Made Human by New Hope Fertility Center. Campaign by Terri & Sandy
IVF Made Human by New Hope Fertility Center. Campaign by Terri & Sandy IVF Made Human by New Hope Fertility Center. Campaign by Terri & Sandy

New York – The New Hope Fertility Center has unveiled a campaign that aims to change the narrative surrounding IVF.

Created by advertising agency Terri & Sandy, the emoji-filled campaign has taken over the Columbus Circle subway station in New York, with posters including statements such as: ‘Humans tend to hate needles. And sharp pointy things in general. So we made Needle-free IVF’. The company's messaging is rooted in the fact that women going through IVF often report feeling like science experiments, subjected to invasive and dehumanising treatments, while also facing daily trips to their clinic.

‘We wanted to bring a more human tone to the IVF discussion, as the process itself often makes people feel quite the opposite,’ says Sandy Greenberg, co-CEO of Terri & Sandy. ‘The campaign uses emojis to make it more relatable, and to capture the rollercoaster of emotions women experience when their bodies are subjected to a multitude of hormones, shot after shot, and the exhaustive process of racing to the doctor every day for treatment.’

At a time when modern fertility is in crisis, The New Hope Fertility Center is hoping to alleviate women’s fertility concerns while revolutionising the IVF industry.

Instagram’s new feature lets brands tease product drops

US – Instagram is launching drop reminders to encourage brands to promote new releases and purchasing within the app.

Initially debuted in the US, the new feature will integrate product drop tools directly into the platform, allowing brands to add ‘reminder’ buttons to new launch announcements shared on Instagram Stories. Brands can also use the feature to add product details and release dates to images posted on their feeds, which followers can click to enable reminders.

Shoppers who opt in will receive push notifications before the drop. At the time of release, they will be directed to purchase through Instagram’s in-app checkout, now available to 20 global brands taking part in its beta launch, including Adidas and Levi’s.

Tapping into the Hype Market, the drop reminders are the latest in a series of new in-app features transforming the way consumers buy and interact with products across social media.

Instagram product drop reminder

Stat: Diversity in advertising is good for business

A new study from Deloitte agency Heat links diverse representation in advertisements to an increase in both stock value and public perception of brands. Encompassing more than 17,000 data points, the Heat Test looked at ads for 50 brands spanning eight industries. Key metrics included showcasing diversity in speaking roles, positions of power, and in contrast to stereotypical roles.

In total, 94% of brands in the study had at least one occurrence of women in a primary role, though 57% still perpetuated stereotypes such as the devoted wife. Meanwhile, 92% featured a person of colour in a primary role. Representation of both the LGBT+ community and individuals with a disability were the lowest, with less than 1% of ads representing a person from either demographic.

While it is important for brands to be more inclusive in their advertising, they must ensure depictions are nuanced and realistic, and not merely tokenistic.

Previous News Articles
E45’s new ad campaign celebrates trans women’s transitioning skin

News

E45’s new ad campaign celebrates trans women’s transitioning skin

Skincare brand E45’s latest campaign 'This Is Me. This Is My Space' spotlights the unique skin changes trans people undergo, and earned the Channel...
Inclusion : Skincare : LGBTQ+
Protect Our Winters Finland turns snow into ads against climate change

News

Protect Our Winters Finland turns snow into ads against climate change

Protect Our Winters Finland (POW) has launched an innovative Snow Media service to turn snowy landscapes into advertising spaces, raising funds to ...
Environment : Climate Crisis : Advertising
Foresight Friday: Alice Crossley, foresight analyst

News

Foresight Friday: Alice Crossley, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Alice C...
Foresight : Teen Boys Fragrance : Gen Zalpha Fragrance
Stat: Five nightclubs are closing weekly in 2024 in the UK

News

Stat: Five nightclubs are closing weekly in 2024 in the UK

The British night-time economy is struggling, with nightclubs particularly hard hit according to the NTIA Night-time Economy Report 2024.
Nightclub : UK : Night Club
Industry insights from the Global Fashion Summit 2024 in Copenhagen

News

Industry insights from the Global Fashion Summit 2024 in Copenhagen

The 15th edition of the Global Fashion Summit kicked off on 22 May at the Copenhagen Concert Hall under the theme Unlocking the Next Level.
Fashion : Luxury : Beauty
Soho House and Paper Foundation turn bedsheets into postcards

News

Soho House and Paper Foundation turn bedsheets into postcards

Soho House has partnered with Paper Foundation to recycle out-of-use bedsheets into hand-made illustrated postcards, as part of the private members...
Sustainability : Design : Hospitality
Most US teens engage in video gaming but face mixed experiences

News

Most US teens engage in video gaming but face mixed experiences

A May 2024 survey by the Pew Research Center reveals that 85% of US teenagers play video games, with 41% engaging daily.
Youth : Gaming : Health
Stat: Decline in sex and nudity in top films highlights Gen Z’s changing media preferences

News

Stat: Decline in sex and nudity in top films highlights Gen Z’s changing media preferences

The prevalence of sex and nudity in top-grossing American films has declined significantly since 2000, according to new research by film data analy...
Pop Culture : Media : Sexual Wellness
Heineken uses AR to turn Irish pubs into virtual museums

News

Heineken uses AR to turn Irish pubs into virtual museums

Heineken Ireland is using augmented reality (AR) to preserve historic Irish pubs as part of a new campaign imaged by LePub and Publicis Dublin.
Food & Drink : Ar : Heineken
Stüssy upcycles T-shirts into authentic Moroccan rugs

News

Stüssy upcycles T-shirts into authentic Moroccan rugs

Streetwear brand Stüssy has launched a unique upcycling initiative by converting its T-shirts into Boucherouite Moroccan rugs.
Fashion : Culture : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more