News 03.10.2019

Need to Know

Rebranding IVF for modern urban living, Instagram’s drop reminders tap into the hype market, and diversity in advertising proves to be profitable.

Diesel turns recycling bins into storefronts

(Re)Collection by Diesel and Coca Cola

Global – The fashion brand has teamed up with Coca-Cola for a capsule collection that can only be purchased by photographing a recycling bin.

The (Re)Collection is a new line of apparel from Coca-Cola and Diesel that incorporates recycled materials such as cotton and PET textile derived from plastic bottles. The range merges Diesel’s streetwear aesthetic with the drinks brand’s iconic logo, and includes t-shirts, tracksuit bottoms and hoodies.

Diverging from typical hype retail channels such as a pop-up shop or e-commerce drops, those who wish to get early access to The (Re)Collection must use their phones to scan the recycling logo found on recycling bins around the world, which then unlocks access to a microsite where they can buy the garments.

In our macrotrend Resilience Culture, we explore the potential for Enigma Brands – labels that eschew frictionless paths to purchase by instead challenging customers to go off the beaten track to acquire their products.

This colourful campaign wants to humanise IVF

IVF Made Human by New Hope Fertility Center. Campaign by Terri & Sandy IVF Made Human by New Hope Fertility Center. Campaign by Terri & Sandy
IVF Made Human by New Hope Fertility Center. Campaign by Terri & Sandy IVF Made Human by New Hope Fertility Center. Campaign by Terri & Sandy

New York – The New Hope Fertility Center has unveiled a campaign that aims to change the narrative surrounding IVF.

Created by advertising agency Terri & Sandy, the emoji-filled campaign has taken over the Columbus Circle subway station in New York, with posters including statements such as: ‘Humans tend to hate needles. And sharp pointy things in general. So we made Needle-free IVF’. The company's messaging is rooted in the fact that women going through IVF often report feeling like science experiments, subjected to invasive and dehumanising treatments, while also facing daily trips to their clinic.

‘We wanted to bring a more human tone to the IVF discussion, as the process itself often makes people feel quite the opposite,’ says Sandy Greenberg, co-CEO of Terri & Sandy. ‘The campaign uses emojis to make it more relatable, and to capture the rollercoaster of emotions women experience when their bodies are subjected to a multitude of hormones, shot after shot, and the exhaustive process of racing to the doctor every day for treatment.’

At a time when modern fertility is in crisis, The New Hope Fertility Center is hoping to alleviate women’s fertility concerns while revolutionising the IVF industry.

Instagram’s new feature lets brands tease product drops

US – Instagram is launching drop reminders to encourage brands to promote new releases and purchasing within the app.

Initially debuted in the US, the new feature will integrate product drop tools directly into the platform, allowing brands to add ‘reminder’ buttons to new launch announcements shared on Instagram Stories. Brands can also use the feature to add product details and release dates to images posted on their feeds, which followers can click to enable reminders.

Shoppers who opt in will receive push notifications before the drop. At the time of release, they will be directed to purchase through Instagram’s in-app checkout, now available to 20 global brands taking part in its beta launch, including Adidas and Levi’s.

Tapping into the Hype Market, the drop reminders are the latest in a series of new in-app features transforming the way consumers buy and interact with products across social media.

Instagram product drop reminder

Stat: Diversity in advertising is good for business

A new study from Deloitte agency Heat links diverse representation in advertisements to an increase in both stock value and public perception of brands. Encompassing more than 17,000 data points, the Heat Test looked at ads for 50 brands spanning eight industries. Key metrics included showcasing diversity in speaking roles, positions of power, and in contrast to stereotypical roles.

In total, 94% of brands in the study had at least one occurrence of women in a primary role, though 57% still perpetuated stereotypes such as the devoted wife. Meanwhile, 92% featured a person of colour in a primary role. Representation of both the LGBT+ community and individuals with a disability were the lowest, with less than 1% of ads representing a person from either demographic.

While it is important for brands to be more inclusive in their advertising, they must ensure depictions are nuanced and realistic, and not merely tokenistic.

Previous News Articles
Irn-Bru revives Made in Scotland from Girders slogan

News

Irn-Bru revives Made in Scotland from Girders slogan

Irn-Bru is reviving its iconic Made in Scotland from Girders slogan in a campaign led by advertising agency Lucky Generals.
Food And Drink : Brand Humour : Advertising
Busan International Film Festival to host singalong screening of KPop Demon Hunters

News

Busan International Film Festival to host singalong screening of KPop Demon Hunters

A singalong screening of Netflix’s breakout show, KPop Demon Hunters, will take place at the Busan International Film Festival in September 2025.
Kpop : Streaming : Cinema
Stat: Australians turn to podcasts and radio for regular entertainment

News

Stat: Australians turn to podcasts and radio for regular entertainment

More than half of Australians aged 10 and over (52%) listen to or watch podcasts each month, according to new data published in The Infinite D...
Statistic : Podast : Media
Selena Gomez taps Tajín for Rare Beauty’s first collaboration

News

Selena Gomez taps Tajín for Rare Beauty’s first collaboration

Rare Beauty has unveiled its first-ever collaboration, teaming up with Mexican seasoning brand Tajín on a limited-edition lip and cheek set.
Beauty : Food : Collaboration
Single mothers in China are moving in together to ease the financial burden of child-rearing

News

Single mothers in China are moving in together to ease the financial burden of child-rearing

An increasing number of single mothers in China are moving in together to ease the financial, emotional and practical challenges of raising childre...
Single Parents : China : Only Child
Stat: Cannabis-infused drinks reshape America’s after-work rituals

News

Stat: Cannabis-infused drinks reshape America’s after-work rituals

A growing number of young American professionals are swapping post-work alcoholic beverages for cannabis-infused alternatives, signalling a cultura...
Statistic : Cannabis : Alcohol
Gap and Katseye tap into new-nostalgia for autumn 2025 denim campaign

News

Gap and Katseye tap into new-nostalgia for autumn 2025 denim campaign

Gap has unveiled its autumn 2025 Better in Denim campaign, fronted by global girl group Katseye.
Fashion : Nostalgia : Pop Culture
Oura to support ring wearers through pregnancy and perimenopause

News

Oura to support ring wearers through pregnancy and perimenopause

Health and wellness tech company Oura has announced new features designed to support women through pregnancy, perimenopause and menopause, which wi...
Health & Wellness : Oura : Wearable Technology
Stat: Over one-third of workers would prefer to be managed by AI than by a human

News

Stat: Over one-third of workers would prefer to be managed by AI than by a human

As companies increasingly integrate artificial intelligence, workplace dynamics are evolving, with employees and executives warming to AI in manage...
Technology : AI : Work
NFL and Crocs launch fandom footwear as part of new multiyear licensing agreement

News

NFL and Crocs launch fandom footwear as part of new multiyear licensing agreement

The National Football League (NFL) and Crocs have teamed up to create NFL-themed shoes, available in the US and at select global retailers, as part...
Fashion : Sports : Collaborations
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN