Switzerland – The Rayy is a new fine jewellery label that uses science and sunlight to create personal, emotive keepsakes.
While its collection of rings are simple in design, their surfaces have been meticulously finished to feature hidden messages that are only revealed when the designs catch the light. Crafted in solid gold, they were developed by Rayform, a company that combines materials and light ‘to tell branded stories’, in collaboration with the scientists at École Polytechnique Fédérale de Lausanne.
While Rayform’s technology is typically used as a method of authenticating goods such as watches or secure documents, in this instance it has been re-applied to create jewellery that can be personalised with consumers’ own messages. Tapping into the increasingly conscious mindset of modern luxury consumers, the rings are made with responsibly sourced gold and can be set with laboratory-grown diamonds.
As computational technology advances and physical goods become programmable, brands’ ability to craft products that interact with their surrounding environment will become increasingly prevalent.