US – Disney and Google are bringing children's stories to life with a range of physical books that can be enhanced with the use of a Google Home device.
Featuring recognisable characters from the Disney franchise, parents sitting down to read with their children simply say: ‘Hey Google, let’s read along with Disney’ before reading the book out loud. Google Home will recognise the story and play relevant sound effects and music to enhance the storytelling experience.
Google Home will also recognise when parts of the book are skipped or when a child asks a question. In these moments, the device will play background music until the reading continues. The partnership with Disney is part of Google’s plan to make its home assistants more family-friendly.
In a bid to re-invent the traditional book format for the next generation, brands are using technology to augment reading. For more, read our microtrend Young Bibliophiles.