Finland – The cosmetics company has launched an all-natural skincare line, with ingredients harvested from the cleanest country in the world.
The range of vegan products, which includes a cleansing oil and day and night cream, have been created with local Finnish ingredients. During the Nordic summer months when the sun never sets, plants store up additional nutrients in order to survive during the long winter. As a result, native berries and herbs are packed with antioxidants and vitamins, something Senja is embracing with its skincare products.
‘The treasures of Finnish forests have not been used in cosmetics enough,' says Senja Parkkinen, the brand's CEO and founder. ‘I wanted to develop the most natural yet highly effective skincare products, and Finnish wild berries and herbs proved to be the perfect ingredients.’
Locally sourced ingredients are allowing beauty brands to celebrate both local cultures and historical beauty practices, something also seen in Japan, with the emergence of J-Beauty brands that contain seaweed, sake and yuzu.