London – On 17 October, 100 delegates attended the Global Futures Forum, The Future Laboratory’s annual festival of ideas, at our Elder Street home.
This year, we customised the experience by inviting attendees and brand representatives to choose their own futures. With more than one possible future available to them, guests could firstly discover the Future of Brand Purpose – uncovering how consumers’ moral values are changing their expectations of brands – or the Future of Gender, which explored how masculinity and femininity are being reframed for the decade ahead.
In two further sessions, attendees were guided through the Future of Wellbeing amid the convergence of wellness and health, and the Future of Youth – including the premiere of our youth macrotrend The Anxiety Rebellion. The Global Futures Forum also welcomed a number of global disruptors, who presented keynote speeches and took part in guest panels, helping to shape and elaborate the conversation around each topic.
To choose your brand’s potential futures, explore our Global Futures Forum microsite.