New York – Village Marketing has opened a penthouse apartment to optimise influencers’ Instagram feeds.
The space, Village Studio, is located in New York’s SoHo and can be hired by influencers free of charge. The penthouse apartment was created purely as a studio for photo shoots or branded installations, and comes fully furnished, complete with a roof terrace. Its interiors mimic the aesthetics often seen on Pinterest and Instagram – including a colour palette of Millennial pink, white and gold.
According to Village Marketing, the agency behind the project, the biggest challenge influencers face is finding diverse backdrops to keep their content fresh. With many influencers struggling to make a profit from their online personas, the Village Studio offers a cost-effective way to optimise their feeds.
In response to the recent rise of Instagrammable museums and experiences, our foresight editor Daniela Walker questioned whether the quest for Insta-optimisation is nearing its conclusion.