Mexico – As the company celebrates 30 years of its famed Just Do It slogan, the sports brand has launched its first Nike Women campaign in Mexico.
The short ad, entitled Juntas Imparables, or Together Unstoppable, features young women – including boxer Mariana Juárez and runner Paola Morán – battling societal expectations and sexism on the bustling streets of Mexico City. The campaign aims to demonstrate that the challenges of being a woman in what remains a largely male-dominated country are no obstacle for those wishing to pursue their goals.
The film kicks off a month-long campaign that will encourage young Mexican women to become involved in sports through a more social approach to activity. Women will be able to register a team of four to log workouts through the Nike Training Club app, Nike Run Club or through face-to-face sessions at the brand's dedicated Nike Women MX House. Once the challenge begins, teams can review their progress on a scoreboard and the winning team will receive a one-year Nike sponsorship.
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