London – On 12 July, The Future Laboratory hosted its Health & Wellness Futures Forum at its Spitalfields HQ. The one-day event revealed the rising trends within the sector including Wellness Architecture and Extreme Therapies, as well as The Future Laboratory’s new in-depth macrotrend, Certified Wellness.
To bring the macrotrend to life, The Future Laboratory created a speculative platform that enabled guests to explore the future of democratised data ownership, where consumers, not pharmaceutical companies, are in charge of their health data and how it’s used. Guests had the opportunity to sell their ‘data’ in exchange for hypothetical benefits such as wellness brand partnerships and exclusive product rewards.
To discover the emerging trends and consumer insights that are shaping health and wellness, download our new report here.