Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Repair Renaissance

Retail spaces are transforming into skill-sharing hubs, embedding circularity through community-led repair workshops.

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Micro Trends

Car Homes

As the car industry edges towards engine electrification, forward-thinking manufacturers such as Volvo and Toyota are seeking better integration of...

Symbiotic Branding : Symbiotic Architecture : Electric Vehicles

Micro Trends

Crowdsource Luxe

Luxury brands and retailers are opening their product inspiration, design and collection-buying to the masses via crowdsourcing – and in increasing...

Luxury : Crowdsourcing : Scrapbooking

Micro Trends

Paris Safari

Paris is home to a new generation re-inventing the French way of life.

Paris : Le Carmen : Brunch Bazar

Micro Trends

Faction films

As transmedia storytelling becomes the norm, content creators are heightening the sense of reality behind narratives by blurring the lines between ...

Transmedia : Storytelling : Social Networking

Micro Trends

Sounds of the City

Near-silent motion was initially seen as a wholly positive attribute of the new wave of electric vehicles (EVs) in lessening the aural impact of tr...

Electric Vehicles : Cars : Transport

Micro Trends

You, the editor

Media is no longer about bottom-down communication, but about bottom-up collaborations. Smart brands are handing over creative control to their aud...

Social Media : Publications : Media

Micro Trends

Tandem Transport

In a bid to find more efficient ways to transport people while using less road space, car manufacturers are radically rethinking the shape of their...

Vehicles : Travel : Cars

Micro Trends

Digi-tactile

As music becomes increasingly digitised, consumers are beginning to miss the tactile experiences associated with buying it in its physical form.

Music : Experience : Albums

Micro Trends

Fan Power

More bands and musicians are partially handing over creative control to fans, giving them a greater sense of ownership over the material, and makin...

Music : Ambassador : Sound

Micro Trends

Video-sharing

A growing number of digital start-ups are creating new apps that provide consumers with easy ways to film, edit and share videos using their smartp...

Apps : Video Content : Smartphones

Micro Trends

New Football

Changing attitudes in British football are being reflected in the language, tone and content that brands are using to target sport fans. Companies ...

Sport : Premier League : Journals

Micro Trends

Supersize shopping

The average retail space is increasing in size as brands shift from a model of fewer, but more impressive, flagship stores.

Flagships : Shopping : Malls

Micro Trends

User Curated Retail

Scrapbooking social media networks have created a new wave of curator consumers who are becoming a powerful commercial force thanks to their daily ...

Scrapbooking : Social Media : Curation

Micro Trends

Packaged Interiors

Retailers are giving packaging a new creative role in the selling experience. As well as providing the take-away brand experience, packaging is bec...

Packaging : Interiors : Visual Merchandising

Micro Trends

Personality Brands

Brands, retailers and marketers are embracing fictional characters and personae to sell brands and help them better connect with consumers.

Faction Marketing : Interiors : Storytelling

Micro Trends

Melbourne Safari

A vibrant hub of arts and culture, Melbourne is one of the world’s most creative cities.

Melbourne : Lost & Found Hotel Room : Roberts & Hassett

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