Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportunities for hospitality and nightlife brands.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Micro Trends

Different Design every time

In a continually evolving digital world, the traditional rules of branding and design no longer apply. Companies are creating website designs and b...

Micro Trends

Synaesthetic Selling Update

Smart brands have long used sensory stimulation to steer consumer behaviour. Now, a few are going further. Based on the principle of synaesthesia, ...

Synaesthesia : Senses : Experience

Micro Trends

Fest-vertorials

Magazines and newspapers are launching festivals in a bid to engage their readers, add depth to their brand and reinforce their credentials as thou...

Festivals : Editorial : Magazines

Micro Trends

Millennial Hotels

Young, affluent Millennials are becoming an increasingly dominant group in the travel market: travel spending by Millennials rose by 20% in 2010, a...

Boutique : Social : Entertainment

Micro Trends

App Travel

The way consumers plan and book their holidays has transformed over the past few years. Over half of all travellers now carry a smartphone on their...

Travel Arrangements : Reservations : Flying

Micro Trends

New Sublimity Tourism

Since one in three people feel overwhelmed by communications technology, more consumers are looking for ways to disconnect from their digital lives...

Switch Off : Contemplation : Quiet

Micro Trends

At The Source

The supply chain is increasingly coming into focus as consumers seek greater transparency and demand ethical behaviour from brands at every stage o...

Supply Chain : Transparency : Ethical

Micro Trends

On/Off Retail

US online retailer Gilt Groupe recently teamed up with GQ magazine to open a pop-up version of its men’s store Park & Bond in New York. For its Chr...

Website : Physical Stores : Online Retail

Micro Trends

Beijing Safari

What happens in the Chinese capital tends to filter down to the rest of the country.

Nendo : Mrs Shanen's : Great Leap Brewing

Micro Trends

The Curator Generation

Tumblr : Pinterest : Curation

Micro Trends

Digital Archaeology

In space, according to the tagline to the 1979 film Alien, no one can hear you scream. Online, it’s the opposite. On the internet everyone can find...

Footprint : Internet : Facebook

Micro Trends

Return of the GIF

GIF : Video Sharing : Marketing

Micro Trends

Second Internet

People are shunning the corporate predictability and open-to-everyone nature of sites such as Facebook, and curating their own spaces online, embra...

Internet : Social Networks : Ephemeral

Micro Trends

Coolectives

Entrepreneurs : Business : Innovation

Micro Trends

Australian Philanthropic Retail

A new generation of innovative social entrepreneurs wants to improve the world not by giving money to charity, but through Philanthropic Retail. In...

Entrepreneurs : Community : Social Business

Micro Trends

Pedal Power

Australians bought more than 11m bicycles between 2000 and 2010, according to the Australian Bureau of Statistics. That is a lot of bikes: more tha...

Cycling : Bikes : Perks And Mini

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