Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.

Micro Trends

Heritage Brand-umentaries

Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.

Micro Trends

Playful Branding & Packaging

A new playfulness in packaging is encouraging customers to engage with the products they contain. Rather than being an afterthought, packaging now ...

Fun : Experience : El Kombo

Micro Trends

Cocktail Futures

The fast-moving cocktail market continues to grow. In the UK alone, the number of pubs, restaurants and hotels now serving cocktails has increased ...

Bars : Mixology : Alcohol

Micro Trends

Last Chance Travel & Hospitality

In a world in which wild places and wild things are threatened by climate change and the resource and food demands of 7bn humans, a new travel move...

Tourism : Destinations : Trekking

Micro Trends

New Air Hubs

For almost the entire history of aviation, Europe and the US have been the nexus of air travel: the airport hubs where millions change planes. But ...

Air Travel : Airports : Bleisure

Micro Trends

Future of Spas

Landscape and local experts, ingredients and healing traditions will be a key part of the future spa experience, as practitioners move away from th...

Treatments : Spa : Wellness

Micro Trends

Footprint Futures

In the 00s, people learned the importance of reducing their carbon footprints. We are now seeing a fuller picture of the environmental and social i...

Carbon Footprint : Environment : Sustainability

Micro Trends

Curated Travel & Hospitality

Luxury travellers value their independence and like to assemble bespoke packages that deliver memories of a lifetime. But to do so they need hyper-...

Bespoke : Hyper Local : Localism

Micro Trends

Coffee Futures

A dedicated band of global innovators are experimenting with concepts of community and convenience to create fascinating new ways and places to dri...

Café : Convivial : Community

Micro Trends

Synaesthetic Selling

Smart brands have long used sensory stimulation to steer consumer behaviour. Now, a few are going further. Based on the principle of synaesthesia, ...

Synaesthesia : Senses : Sensory

Micro Trends

Cape Town Safari

Cape Town’s creatives are giving the world even more reason to visit the city.

Furniture : The Test Kitchen : Union Made Showrooms

Micro Trends

Conscience Commerce

In these austere times, as some brands take an ethical stand through Brandstanding, so many are helping consumers with a conscience express their c...

BOGOA : Buy One Give One Away : Donation

Micro Trends

Collaborative Selling

Today’s participatory consumers will become tomorrow’s collaborative consumers, producers and co-sellers. Social media and online forums provide pl...

Collaboration : We Commerce : Participatory

Micro Trends

Village Brands

‘The inroads made by own labels as a direct result of the Just Not brand choices will fundamentally alter many market sectors,’ says trends analyst...

Austerity : We Commerce : Community

Micro Trends

Worker Theatre

By treating the process behind the product as the stage and the workers as actors, smart brands are creating Worker Theatre.

Show Your Working : Workers : Artisan

Micro Trends

Second-hand shoppers

Thanks to the recession, Just Nots are seeking value through buying second-hand. The rise of auction sites such as penny auction site MadBid, CowBo...

Recession : Vintage : Thrift

Micro Trends

Stockholm Safari

Stockholm may have fewer than a million inhabitants, but it makes up for its size with a wealth of ideas.

Stockholm : Djuret : Restaurant AG

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