Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Heritage Brand-umentaries

Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Co-Commerce

As squeezed consumers try to get more from every dollar, euro and pound they spend, so a few retailers are trying to help them. One of the key deve...

Collaborative Consumption : Community : Customer Power

Micro Trends

Polarised brands

The new hourglass shape of the labour market has made for a polarised society, with a squeezed middle and growing numbers at the top and bottom. Th...

Polarisation : Squeezed Middle : FMCG

Micro Trends

The return of conspicuous consumption

Frustrated and isolated, the Just Nots are making themselves feel better through something that the rest of us thought had had its day: conspicuous...

Spending : Austerity : Recession

Micro Trends

Brandstalking

As share-it-all consumers make increasing amounts of personal information publicly available online, brands are responding by targeting individuals...

PIE : Share It All : Data

Micro Trends

Personal Data Curation

Consumers are using new tools to marshal their personal data, present it in new ways, and discover how much of their information is publicly availa...

PIE : Data : Privacy

Micro Trends

The Filter Bubble

Brands are streamlining their services based on users’ personal information. Recommendation engine Hunch.com, for example, links to users’ social m...

PIE : Data : Privacy

Micro Trends

You, the Product

‘People have a growing awareness that their personal information has value, and that others are capturing it,’ Shane Green, CEO of personal data cu...

PIE : Data : Social Profiling

Micro Trends

New Mobile Commerce

Keen to connect with today’s consumers, brands are trying out a new form of mobile commerce, where they take their brand experiences, often in cont...

Pop-up : Containers : Tour

Micro Trends

Augmented retail

As reported in Always-on Living in the Trend Drivers section of the Tomorrow Store consumers now shop on, with and through their devices – even in ...

Always-on : Ar : Augmented Reality

Micro Trends

We-Commerce

As environmental concerns have become more important to consumers, LS:N Global has tracked the shifts, through trends such as the Cradle-to-Cradle ...

Cradle To Cradle : C2C : Brandstanding

Micro Trends

Food and Beverage Pairings

Move over wine: today’s chefs are pairing food with beer, coffee and even soda.

Menu : Restaurant : Beer

Micro Trends

Revivalist Recipes

In turbulent times consumers who long nostalgically for the certainties of the past are turning to brands and innovators who rediscover and revive ...

Turbulent Teens : Nostalgia : Revival

Micro Trends

Foraging Futures

Once seen as a means of survival for the thrifty and impoverished, food-foraging is driving sophisticated diners wild.

Forage : Wild : Seasonal

Micro Trends

Form Follows Ritual

Designers are using new food rituals as their starting point for cutlery and crockery concepts. They are using design to create an emotional connec...

Ritual : Cutlery : Crockery

Micro Trends

Gourmet Junk: Drinks

Driven by nostalgia, today’s urban consumers demand upscale versions of junk food and drink.

Junk Food : Nostalgia : Milkshakes

Micro Trends

Food Raves and Rodeos

Forget rock and roll music and psychedelic drugs, the latest rebellion of choice comes in the form of stir-fried pork belly and home-made flax crac...

DIY Culture : Entertainment : Festivals

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