Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Repair Renaissance

Retail spaces are transforming into skill-sharing hubs, embedding circularity through community-led repair workshops.

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Micro Trends

Outward Bound

As a result of global economic woes, a strong dollar and locals taking shorter holidays, the Australian domestic travel market is generally flat, e...

Domestic : Travel : Tourism

Micro Trends

Instant Inspiration Retail

‘It’s facilitating the purchase at the point of inspiration,’ explains communications consultant Pamela Seidman, former vice-president of brand mar...

Website : E-tail : Click To Buy

Micro Trends

Post-privacy World

Social media has altered the ways in which we communicate with friends and peers. Now these social mechanics are becoming more relevant to families...

Social Networks : Privacy : Profiles

Micro Trends

Australia’s Convivial Apps

These attitudes have contributed to the global rise in Conviviality Culture, which LS:N Global has been reporting since 2010. In this Conviviality ...

Social Media : Apps : Networking

Micro Trends

Homeshowing

Inspired by magazines and websites such as Apartamento and The Selby, Australia’s Betapreneurs are using the intimacy of the home to make their res...

Beta : Home : House

Micro Trends

Hong Kong Safari

As part of the world’s emerging economic superpower, Hong Kong bristles with energy.

China : Ngau Tau Kok : G.O.D And Starbucks

Micro Trends

Homespital

Smartphone apps, self-quantifying technologies and home-monitoring systems are increasingly making healthcare in the home a reality. As people use ...

Health : Data : Self-help

Micro Trends

Renaissance Retail

Luxury fashion brands are showing off their inner Victorian philanthropist, buying in to world heritage sites, restoring decaying architectural lan...

Philanthropic Retail : Maisons : Flagships

Micro Trends

The Hacked Home

In future, families will modify, hack and download to create customised interiors to suit the changing needs of their multi-generational households.

Hacking : Homedulgence : Interiors

Micro Trends

The Irony of Fashion

The days of lofty art collaborations have gone. The latest branded fashion films have a much more humorous, playful and self-aware tone.

Fashion Film : Humour : Spoof

Micro Trends

Home Factory

The age when clear distinctions could be made between the workplace and the home is over. Just as increased connectivity, mobile technology and our...

Hacking : Hacktivism : Making

Micro Trends

Playful Branding & Packaging

A new playfulness in packaging is encouraging customers to engage with the products they contain. Rather than being an afterthought, packaging now ...

Fun : Experience : El Kombo

Micro Trends

Cocktail Futures

The fast-moving cocktail market continues to grow. In the UK alone, the number of pubs, restaurants and hotels now serving cocktails has increased ...

Bars : Mixology : Alcohol

Micro Trends

Last Chance Travel & Hospitality

In a world in which wild places and wild things are threatened by climate change and the resource and food demands of 7bn humans, a new travel move...

Tourism : Destinations : Trekking

Micro Trends

New Air Hubs

For almost the entire history of aviation, Europe and the US have been the nexus of air travel: the airport hubs where millions change planes. But ...

Air Travel : Airports : Bleisure

Micro Trends

Future of Spas

Landscape and local experts, ingredients and healing traditions will be a key part of the future spa experience, as practitioners move away from th...

Treatments : Spa : Wellness

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