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Markets
An in-depth analysis of a particular consumer market, with actionable insights
Markets
Money Market: Millennials
While Millennials are anxious to ensure their future financial stability, fear of missing out (FOMO) continues to be a factor in overspending.
FinTech
:
Millennials
:
Youth
Markets
The State of Luxury: UK
Brexit has left the UK luxury sector divided – but can a Millennial state of mind redress the balance between thriving its tourist trade and domes...
Luxury
:
Brexit
:
Tourism
Markets
Emerging Youth: South Korea
In a patriarchal society dominated by tradition, young South Koreans are choosing to forge their own paths rather than conform to antiquated a...
Youth
:
South Korea
:
Beauty
Markets
The State of Craft Beer
With craft beer producers in the West struggling in an overly competitive market, innovators are looking to new flavour profiles and territories to...
Drinks
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Alcohol
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Retail
Markets
Renewable Energy Market
With demand for energy relentless, brands are launching initiatives focused on empowering a new subset of energy-efficient prosumers.
Sustainability
Markets
Self-tanning Market
Negative associations with reality tv stars and unpredictable results have limited the market scope of fake tans, but new innovations in texture, s...
Beauty
:
Retail
:
Branding
Markets
Children’s Travel Market
Modern travel brands are going above and beyond to ensure children are entertained on holiday.
Travel
:
Hospitality
:
Luxury
Markets
Luxury Student Market
As international students migrate to the world’s wealthiest cities in pursuit of a superior education and quality of life, the cliché of the depriv...
Luxury
:
Retail
:
Youth
Markets
Emerging Youth: Nigeria
Misrepresented by politicians, young Nigerians are reclaiming a sense of national pride through movements that will drive the future of their country.
Youth
:
Fashion
:
New Masculinity
Markets
Money Market: Generation Z
A generation of pragmatists, Generation Z have a conservative approach to spending that is offset by a progressive view of financial technology.
Finance
:
Generation Z
:
Youth
Markets
Fermented Drinks Market
The functional fermented drinks market is maturing fast, with innovators emphasising improved health benefits, free-from credentials and new occasi...
Drinks
:
Hospitality
:
Health And Wellness
Markets
Mature Men’s Beauty Market
Beauty products aimed at an older demographic are skewed towards women, but more and more Baby Boomer men are seeking brands to address the skin ne...
Beauty
:
Retail
:
New Masculinity
Markets
Women’s Wealth Market: Part 2
As women become more prominent wealth-holders, societal structures are evolving to better nurture and improve their finances.
FinTech
:
Female Futures
:
Finance
Markets
Fashion Recommerce
Fuelled by Generation Z spending power and the circular economy, the market for reselling fashion is on the rise.
Fashion
:
Resell
:
Luxury Brands
Markets
Japanese Beauty
Japanese beauty is taking back the limelight from its South Korean counterpart.
Beauty
:
Retail
:
Branding
Markets
eSports Market: Part 2
With mobile hardware lowering barriers to entry and non-endemic brands acting as sponsors, eSports are entering the mainstream.
Gaming
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Sports
:
Branding
Markets
Polar Travel Market
A rise in accessibility to the Arctic and Antarctica is offering consumers new ways to experience the polar regions, with innovative hospitality br...
Travel
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Hospitality
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Luxury
Markets
Wellness Tourism
Hotels are offering new ways of supporting guests’ wellbeing beyond the traditional spa treatment.
Wellness
:
Travel
:
Hospitality
Markets
The State of Luxury: India
India’s luxury market is being buoyed by the growing spending power of the middle classes, women and the country’s numerous smaller cities.
Luxury
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Retail
:
Fashion
Markets
Cognac Market
Long considered a staid and elitist drink, cognac brands are working to make the spirit more accessible.
Luxury
:
Drinks
:
Spirits
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