Markets

An in-depth analysis of a particular consumer market, with actionable insights

Women’s Wealth Market: Part 1

Markets

Women’s Wealth Market: Part 1

Women’s approach to spending money differs from men, with women prioritising investments in social causes and adopting a collaborative attitude to ...
Finance : Fintech : Philanthropy
Emerging Youth: Japan

Markets

Emerging Youth: Japan

Young Japanese consumers are more realistic, conservative and risk-averse than their predecessors, and are rethinking what it means to grow up.
Youth : Culture : Wellness
Alternative Education Market

Markets

Alternative Education Market

As parents and institutions become increasingly frustrated by Silicon Valley’s attempts to disrupt the classroom, new educational models are emergi...
Youth : Wellness : Learning
Synthetic Leather Market

Markets

Synthetic Leather Market

Synthetic leather is evolving from low-quality, environmentally damaging pleather to a luxury staple for eco-conscious fashion brands.
Fashion : Apparel : Sustainability
eSports Market: Part 1

Markets

eSports Market: Part 1

With exponential growth across Asia and North America, the eSports channel is becoming a key way to reach male Millennials.
Digital : Sports : Gaming
Fragrance Market

Markets

Fragrance Market

The perfume market is changing as consumers continue to shun mass-market fragrances in favour of premium, niche scents.
Beauty : Luxury : Retail
Millennial Family Travel Market

Markets

Millennial Family Travel Market

As more and more Millennials enter parenthood, they are not giving up on their thirst for travel or their desire for sustainable experiences.
Travel : Hospitality : Family
Pricing Strategies: Part 2

Markets

Pricing Strategies: Part 2

Through a combination of data-collection and changing consumer demand, artificial intelligence is bringing new value to the idea of dynamic pricing.
Retail : Fashion : Food
Pricing Strategies:     Part 1

Markets

Pricing Strategies: Part 1

From price point activism to discounts based on demand, companies are embracing a more dynamic approach to pricing as a means of differentiating ...
Retail : Wellness : Drink
Chinese Duty-free Retail Market

Markets

Chinese Duty-free Retail Market

Chinese tourists’ passion for duty-free shopping is making Asia-Pacific the engine of growth for the travel-retail sector.
Retail : Travel : Luxury
Women’s Streetwear Market

Markets

Women’s Streetwear Market

While streetwear has traditionally been an alienating market for young women, change is under way, with brands beginning to recognise the growth po...
Youth : Fashion : Apparel
Childrenswear Market

Markets

Childrenswear Market

The childrenswear market is booming, with the rise of Millennial parenting affecting everything from the aesthetic to the acceptance of a more luxu...
Fashion : Youth : Digital
The Future of Haircare

Markets

The Future of Haircare

Brands are looking to skincare science and the potential of technology in order to tap into new market applications for haircare.
Beauty : Digital : Haircare
South Africa Travel Market

Markets

South Africa Travel Market

As tourism in South Africa booms, a rise in the number of African travellers and of companies bringing about positive social change is providing a ...
Travel : Hospitality : Luxury
Wellness Architecture

Markets

Wellness Architecture

As health and wellness becomes entrenched as a mainstream mindset, it is spreading into new areas – moving beyond gyms and expanding to wellness co...
Wellness : Architecture : Health
Gut Health Market

Markets

Gut Health Market

A greater understanding of the positive impact that sustaining gut bacteria has on overall health, both physical and mental, is fuelling this growi...
Health : Wellness : Microbiome
Loyalty Market

Markets

Loyalty Market

As consumers become less loyal, brands are looking to personalisation, cryptocurrencies and mobile-based initiatives in an effort to redefine custo...
Retail : Digital : Technology
Voice Retail Market

Markets

Voice Retail Market

As voice-enabled devices continue to enter our homes, and consumers become increasingly comfortable with the idea of talking to machines, retaile...
Retail : Technology : Digital
Members’ Club Market

Markets

Members’ Club Market

The growth of the premium co-working sector is transforming members’ clubs.
Hospitality : Work : Luxury
Emerging Youth: India

Markets

Emerging Youth: India

India has a highly aspirational youth population that has the potential to unlock vast economic and social progress.
Youth : India : Advertising
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