Markets

An in-depth analysis of a particular consumer market, with actionable insights

Fashion Futures 2017: Current Anxieties

Markets

Fashion Futures 2017: Current Anxieties

On the surface, the fashion industry’s global impact shows no sign of waning. But look away from the catwalks and you’ll discover an industry str...
Fashion : Apparel : Sustainability
Fashion Futures 2017: Strategies for change

Markets

Fashion Futures 2017: Strategies for change

From collaborating with innovators outside the industry to addressing the growing digital skills gap, innovative fashion brands are driving real ch...
Fashion : Digital : Sustainability
Tea Market

Markets

Tea Market

The tea market is faring well – but as consumers veer towards coffee, brands will have to reconsider traditional offerings.
Food : Drink : Tea
Young Eaters

Markets

Young Eaters

The eating habits of younger generations are being shaped by a greater appreciation of food and by parents who are instilling their healthy eating ...
Food : Generation Z : Baby Food
Instagram Beauty Market

Markets

Instagram Beauty Market

By providing a place for consumers to discover new under-the-radar products, Instagram has become a thriving environment for cult beauty brands.
Beauty : Digital : Social Media
Men’s Beauty Market

Markets

Men’s Beauty Market

A new kind of male beauty consumer who is not wedded to traditional masculine ideals is emerging.
Beauty : Youth : Branding
 Emerging Youth Travel Market

Markets

Emerging Youth Travel Market

Emerging economies with youth populations eager to explore new territories will radically transform the travel and hospitality sector.
Travel : Youth : Hospitality
Saudi Arabia Travel Market

Markets

Saudi Arabia Travel Market

Under the guidance of a forward-thinking Millennial Crown Prince, the fifth largest country in Asia is opening up to tourism.
Travel : Hospitality : Luxury
Conscious Tourism Market

Markets

Conscious Tourism Market

Brands are increasingly using travel to promote inclusivity and sustainability, especially in emerging economies.
Travel : Hospitality : Community
Mental Health Market

Markets

Mental Health Market

With mental health problems increasingly prevalent, brands are creating new platforms to increase access to support networks.
Mental Health : Health : Wellness
Live-stream Market

Markets

Live-stream Market

From its potential as a tool to promote brand transparency to the integration of Buy Now buttons, brands are tapping into the lucrative live-stream...
Retail : Digital : Technology
The State of Luxury: China

Markets

The State of Luxury: China

Chinese luxury consumers are increasingly switching from overseas to domestic spending.
Luxury : Fashion : Wellness
Luxury Sports Fan Market

Markets

Luxury Sports Fan Market

Long overlooked by the luxury market, premium brands are slowly recognising that there is a significant minority of wealthy mainstream sports fans.
Sport : Luxury : Travel
Emerging Youth: Mexico

Markets

Emerging Youth: Mexico

A new form of counter culture is emerging in Mexico, driven by young consumers who are proud of their cultural heritage and outspoken critics of US...
Youth : Fashion : Digital
Global Spirits Market

Markets

Global Spirits Market

The landscape of the global spirits market reveals changing consumer tastes, highlighting the desire for more premium products and sophisti...
Drinks : Alcohol : Spirits
Eating In and Dining Out

Markets

Eating In and Dining Out

As convenience culture continues to dominate, consumers are increasingly searching for dining options that deliver in terms of speed and cost.
Food : Drinks : Hospitality
Hype Market

Markets

Hype Market

From frenzied crowds outside Supreme stores to Yeezy sneakers reselling for more than 20 times their original retail price, the market for hype is ...
Fashion : Digital : Technology
African Fashion Market

Markets

African Fashion Market

From inclusive supply chains to the rise of e-commerce, Africa’s fashion market offers exciting opportunities for international and local brands.
Fashion : Apparel : Retail
Nightlife Market

Markets

Nightlife Market

Nightclubs have been given a new lease of life as collectives and night tsars take on the challenge of re-imagining the industry.
Hospitality : Youth : Entertainment
Healthcare Market

Markets

Healthcare Market

In the age of Civic Brands, a new generation of innovators are stepping in where governmental systems are failing to radically reshape the future o...
Health : Wellness : Healthcare
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