Global – With more people looking to spend time in the great outdoors since the pandemic, wild swimming is increasingly popular. Nike Swim has partnered with travel platform Trippin to create a crowdsourced resource to help everyone get involved and navigate the water.
Despite the range of health benefits it brings, wild swimming can be daunting and dangerous for the inexperienced, so the new platform pulls together safety information and location recommendations from a global network of contributors to help people feel confident when they take the plunge outside. Contributors include Swim Dem Crew, Orienteer magazine, ESEA Sisters and Queer Bruk.
‘We’ve charted the people and places making waves across our seas, lakes, oceans and lidos – the ones that push further and dive deeper, revealing a whole world of experience beneath the surface,’ explains Trippin. This is about helping people to engage with the water in a meaningful way, no matter what their background or ability.
With the elevated outdoors attracting people from all backgrounds, the platform serves as a great example of an educational hub that gives back to diverse audiences by sharing stories and knowledge.
With interest in the outdoors growing fast, partner with communities and creators to build educational hubs and resources geared around previously niche sports and activities