How NFTs could elevate brand loyalty
Artist Sarah Friend on how digital currencies and NFTs are challenging our financial assumptions and augmenting how we buy, sell, trade and value goods.
By Rumi Josephs
:strip_exif():strip_icc()/filestorage/images/104317/sarah-friend-webring-2.png)
WANT TO READ MORE?
BECOME A MEMBER TODAY
Sign up to one of our subscription packages and get unlimited access to a hive of insights – from microtrends and macrotrends to market reports, daily news, research across eight industry sectors and much more.
Already a member? Click here to log in.
:strip_exif():strip_icc()/filestorage/images/126653/video-thumbnail-template.png)
:strip_exif():strip_icc()/filestorage/images/126535/20250225-164236.jpg)
:strip_exif():strip_icc()/filestorage/images/126499/video-thumbnail-template.png)
:strip_exif():strip_icc()/filestorage/images/126020/wildsmith-vivomerlifestyle2.jpg)
:strip_exif():strip_icc()/filestorage/images/126070/citizens-of-soil-olive-oil-club-pouch-spanish-bottle.jpg)
:strip_exif():strip_icc()/filestorage/images/124334/remedy-h-f-l-7-5.JPG)
:strip_exif():strip_icc()/filestorage/images/125793/untitled-design-11.png)
:strip_exif():strip_icc()/filestorage/images/125595/adatwist-scientist-season1-episode3-00-06-16-15.jpg)
:strip_exif():strip_icc()/filestorage/images/125568/natalia-blauth-ucfdcpujthc-unsplash.jpg)
:strip_exif():strip_icc()/filestorage/images/125457/jacynth-with-the-50-models-for-ending-the-age-of-invisibility-project-by-ageism-is-never-in-style-x-centre-for-ageing-better-photo-by-jenna-smith-1.jpg)