Helsinki – Adapting to the inter-Covid travel landscape, the VALO Hotel & Work is a destination built on the principles of Bleisure – the merging of business with pleasure. Located on the outskirts of the Finnish capital of Helsinki, the hotel specialises in hybrid interior spaces that can be altered to guests' demands and lifestyles.
Catering for digital nomads and Untethered Luxurians, the hotel has a host of amenities for remote workers. Hotel rooms are flexible and multi-purpose, for example, with mechanised beds and desks that fold down from the walls, operated by an app.
By accommodating several workers in one room, and combining lifestyle and business activities, the hotel is positioning itself as a more sustainable alternative to a regular office. ‘Hotel buildings have a utilisation rate of approximately 40%, while offices have a staggeringly low one of 8%, when considering their entire lifecycles,’ the company states.
Although many hotels have been retroactively fitted with office amenities, VALO Hotel & Work is a good example of inter-Covid hospitality, which takes Bleisure as its founding premise.
To attract digital nomads, hospitality companies should create multi-purpose – sometimes shared – hotel rooms that combine work with play and networking