Travel & Hospitality

Market shifts, microtrends and expert opinions that signal significant change for global travel and hospitality companies and consumers

Behaviours : Big Ideas

Inter-Covid hospitality

By Holly Friend 18 : 06 : 2020 Hospitality : Travel : Health

Amid a tourism drought, hotels are repurposing their vacant rooms to cater for consumers seeking shelter, safety and privacy.

Inter-Covid hospitality

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Togetherness Travel:

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Young Nativists:

Generation Z are reconnecting with their indigenous roots, seeking communities and travel experiences that preserve ancestral...

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Baby Boomer Travel Market:

Highly independent and driven by a hunger for knowledge, the over-55s are becoming a crucial target market for travel brands.

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Tourism Decelerated:

With travellers exhausted by overcrowding, homogenised sights and a sea of smartphones, a counter-movement of slow tourism is gathering...

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Five emerging travel destinations in 2020:

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Georgia Travel Market:

Award-winning hotels, a liberal youth population and sommelier-approved wine tourism are luring culturally curious travellers to the...

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The future of hospitality is contemplative spaces:

Design Hotels founder Claus Sendlinger on how physical spaces can alter urban consumers’ sense of being in times of haste and...

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Staycation Market:

With carbon emissions at the forefront of travellers’ minds, a resurgence of the domestic travel market and the high-end staycation is...

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Liberation Luxury:

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Eco Clubs:

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The rise of eco-conscious luxury hotels:

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e-tourism:

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Neighbourhood hotels:

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Inclusive Nomadism:

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Gourmet Getaways:

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The Elevated Outdoors:

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Literary Hospitality:

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Modern travel brands are going above and beyond to ensure children are entertained on holiday.

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Top-tier Terminals

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Companies are embedding luxury services into airports to ease the limbo of waiting for flights.

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Bed and Beverages:

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With its push into the mainstream market, Airbnb risks losing the very elements of home-sharing that led to its success.

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Georgia’s post-Soviet future as a luxury travel destination

Georgia’s post-Soviet future as a luxury travel destination:

Serdar Kutucu, executive vice-president of brand and strategy at Design Hotels, highlights the luxury potential of the Eurasian country.

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Jonathan Boiria from Softbank Robotics discusses how its robot Pepper will infiltrate the West.

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Wellness Tourism

Wellness Tourism:

Hotels are offering new ways of supporting guests’ wellbeing beyond the traditional spa treatment.

Wellness : Travel : Hospitality
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Snøhetta on the opportunities for eco-hospitality in the Arctic:

Zenul Khan, Snøhetta's senior architect, discusses the studio’s Svart hotel and designing sustainably for extreme environments.

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Millennial Family Travel Market:

As more and more Millennials enter parenthood, they are not giving up on their thirst for travel or their desire for sustainable...

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The growing popularity of cruise ship holidays among consumers looking to visit areas of natural beauty will have a negative impact on...

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Room Service Revitalised

Room Service Revitalised:

To win over today’s travellers and compete with Airbnb, hotels are re-assessing the functionality, flavours and frills of...

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Chinese Duty-free Retail Market

Chinese Duty-free Retail Market:

Chinese tourists’ passion for duty-free shopping is making Asia-Pacific the engine of growth for the travel-retail sector.

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Stripped-back Hospitality

Stripped-back Hospitality:

Luxury hotels are paring back superfluous services and features in the hope of offering a more streamlined experience.

 Luxury : Hospitality : Travel
South Africa Travel Market

South Africa Travel Market:

As tourism in South Africa booms, a rise in the number of African travellers and of companies bringing about positive social change is...

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How robots are transforming the travel and hospitality sectors

How robots are transforming the travel and hospitality sectors:

Service robots are appearing in a range of contexts from airport departure lounges to restaurants and hotels.

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George Ritzer on the McDisneyisation of tourism

George Ritzer on the McDisneyisation of tourism:

The sociologist discusses how travel has succumbed to control, predictability and the wrath of McDonald’s.

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Brandlords

Brandlords:

As our relationships with brands become increasingly intimate, future-facing businesses will expand their luxury services by offering...

 Luxury : Hospitality : Architecture
Liberal Leisure Havens

Liberal Leisure Havens:

As political divides widen and people increasingly vote with their wallets, a new wave of liberal hoteliers are offering hospitality...

 Hospitality : Travel : Politics
Emerging Youth Travel Market

Emerging Youth Travel Market:

Emerging economies with youth populations eager to explore new territories will radically transform the travel and hospitality sector.

 Travel : Youth : Hospitality
Members’ Club Market

Members’ Club Market:

The growth of the premium co-working sector is transforming members’ clubs.

Hospitality : Work : Luxury
Brand Innovation Debrief: Airbnb

Brand Innovation Debrief: Airbnb:

Airbnb's latest initiatives show the multitude of ways in which the company is embedding itself into people’s everyday lives, from...

 Travel : Hospitality : Architecture
Experience-collectors

Experience-collectors:

Luxury travel experiences are becoming the new collectors’ items – and the less accessible they are the more aspirational they are for...

 Luxury : Travel : Hospitality
Activism Dining

Activism Dining:

Food is now being used not only as a way to understand other cultures, but as a form of resistance against a backdrop of political unrest.

 Food : Drinks : Activism
Tom Marchant on getting off the tourist trail

Tom Marchant on getting off the tourist trail:

The co-founder of luxury travel agency Black Tomato on excessive tourism, competing with the internet and his brand’s move into wellness.

 Travel : Hospitality : Luxury
Conscious Tourism Market

Conscious Tourism Market:

Brands are increasingly using travel to promote inclusivity and sustainability, especially in emerging economies.

 Travel : Hospitality : Community
Saudi Arabia Travel Market

Saudi Arabia Travel Market:

Under the guidance of a forward-thinking Millennial Crown Prince, the fifth largest country in Asia is opening up to tourism.

 Travel : Hospitality : Luxury
How extreme escapism has moved into hospitality

How extreme escapism has moved into hospitality:

Travel and hospitality innovators are tapping into the experiential nature of immersive theatre to offer next-level escapism.

 Travel & Hospitality : Luxury : Experience
Sleep Easy Travel

Sleep Easy Travel:

There is a new focus on sleep in the travel market as consumers look to avoid stress, fatigue and jet lag.

 Travel : Hospitality : Luxury

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