Seoul – Pushing a new direction in nostalgia, car-maker Hyundai has re-imagined its iconic Grandeur model, creating an electric car fit for future-facing lifestyles.
Turning the boxy sedan into a more flexible lifestyle vehicle, the 35th anniversary edition of the Grandeur replaces dials and buttons on the dashboard with an ultra-wide, touch-enabled flat-screen display, while its upgraded 4way4 sound system takes cues from concert hall acoustic theory to ensure clarity and depth of sound. The centre console, meanwhile, features a hidden compartment for storing valuables.
Of note, Hyundai has embraced what it describes as a ‘newtro’ approach to the Grandeur redesign, merging newness with retro aesthetics. Crucially, the car is built on an all-electric powertrain, making it a desirable electric vehicle (EV) for a new generation of car enthusiasts. ‘Our designers have re-interpreted an important part of Hyundai’s history as a wonderfully unique blend of vintage and contemporary that reflects the boundless possibilities of our EV era,’ explains Hak-soo Ha, head of interior group of the Hyundai Design Centre.
Consider how modern innovations centred on sustainable living can combine with retro aesthetics to appeal to a new generation of design- and planet-conscious consumers