Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Gen Z Now and Next

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox.

Markets

Homely Hospitality

Gen Z are increasingly embracing homely soirées and intimate events that prioritise connection over consumption – creating a movement to combat urban loneliness.

Viewpoints

Gen Z’s New Value System

Between self-optimisation, mischief and activism, Gen Z are rewriting the rules of value. Bulletproof’s chief growth officer Andi Davids tells LS:N Global how brands can keep up.

Markets

Gen Z's Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Big Ideas

Consumers increasingly playing on the go

Big Ideas

Extreme pogo bounces in popularity

Pittsburgh : Pennsylvania : Extreme Sports

Big Ideas

Hotels court their youngest customers

Boston : Four Seasons : Children

Big Ideas

Computer screens want users to reach out and touch them

Austin : NPD : DisplaySearch

Big Ideas

For teenagers, streaming music rules over ownership

Leading Question : Spotify : Imeem

Micro Trends

New FemTech

Womenomics : Feminism : Intuition

Markets

Mobile apps and future profits

Addressing the Institute of Practitioners in Advertising’s (IPA) 44 Club, IPA president Rory Sutherland made the point that mobile applications are...

Smartphones : Apps : Iphone

Markets

Music 3.0

The music industry is changing at an unprecedented rate. Artists are changing the way they produce music; fans are inventing new ways to discover, ...

Music : Napster : Nielsen

Markets

Online luxury

Global online sales of luxury goods increased by 65% in 2007 to reach €1.5bn (£1.28bn), according to consultants Bain & Company. Yet, despite the m...

Online Luxury : Ledbury Research : Google

Micro Trends

Dining 2.0

A new breed of high-tech, high-gloss immersive dining spaces is appearing on the scene. Dining 2.0 describes this new generation of bars, clubs and...

Restaurant : Technology : Web 2.0

Big Ideas

Motion-control and connective devices rule at E3 conference

E3 : Project Natal : Nintendo

Big Ideas

Travel & Hospitality tweets

Twitter : Travel : JetBlue

Communities

Slash/Slash Generation

Graduating from a do-it-yourself philosophy to one that espouses a do-it-all attitude, Slash/Slashers embrace various careers that overlap and cros...

Nike : Super Super : Stylists

Markets

New social media landscapes

Social media has reached a tipping point, and is growing up. If social media 2.0 was a rebellious playground complete with consumer cliques and bra...

Social Media : JupiterResearch : Digital Divide

Micro Trends

Printed Blogs

Blogs : Magazines : Print

Communities

New Male Dandy

The most recognisable of all our male groups, the New Male Dandy embodies a louche, romantic spirit, whether he has fulfilled his dream by fronting...

Cosmetics : Jack Daniels : Guardian

Big Ideas

Entry into social media channels proves increasingly important for brands

Lounge Bohemia : Shoreditch : James Bull

Markets

Market report: China

For a decade the world has watched China in awe. Some did so from a distance, others leapt right in. Today, however, involvement with the country n...

China : Jigsaw International : Hong Kong

Micro Trends

Escape into horror

Films : Horror : Entertainment

Micro Trends

Mono dining

Choice is off the menu as restaurant chains offer just one dish.

Restaurants : Dining : McDonalds

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