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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox.
Viewpoints
Augmented Futures for Next-Gen Teens
Biomedical scientist and former White House senior policy advisor Dr Knatokie Ford discusses how Augmented Futures – a fusion of science, storytelling and futurism – can empower underrepresented teens to shape their own success.
Markets
Gen Z's Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Behaviours
Gen Z in Canada
Amid financial struggles and climate anxiety, Canadian Gen Z are turning to activism to amplify their multicultural identity and are showing a strong sense of national pride.
Big Ideas
Back to basics: Frugal shoppers make a comeback
Back to basics: Frugal shoppers make a comeback
Procter & Gamble
:
Kimberly-Clark
:
Colgate-Palmolive
Markets
The food space revolution
Beyond the downturn, food will continue to viewed as a design-driven cultural experience as much as a nutritionally based culinary one. As our Food...
The Foodists
:
ABC Cooking Studio
:
Tokyo Curry Lab
Micro Trends
Utility workwear
Utility workwear
Revival
:
Workwear
:
Utility
Markets
Market report: The Middle East
Often overlooked because of its geopolitical instability, the Middle East now represents a consumer market that can no longer be ignored. With an a...
Copenhagen Institute For Futures Studies
:
UAE
:
Dubai
Big Ideas
Multimedia digital formats set to drive home rental sales
Multimedia digital formats set to drive home rental sales
Multimedia
:
Digital Formats
:
Blue-ray
Big Ideas
Micro entertainment set to make mega impact
Micro entertainment set to make mega impact
Informa Telecoms And Media
:
Apple
:
Netflix
Big Ideas
Kids’ foods grow up
Kids’ foods grow up
Ready Meals
:
Nutrition
:
Cooking
Viewpoints
Mike Walsh : The future of entertainment and media lies in audience networks
Tech-anthropologist and author Mike Walsh talks about the future of entertainment and media.
New Media Landscapes
:
Mike Walsh
:
The Female Web
Viewpoints
Don Tapscott : Harness the power of the digital generation
Author Don Tapscott talks about harnessing the power of the digital generation.
Don Tapscott
:
Grown Up Digital
:
Facebook
Micro Trends
Referral Economy
Personal recommendation through social networking is taking e-commerce to a new level. Just as eBay has created a near-perfect market for the sales...
Referral
:
E-commerce
:
Social Networks
Micro Trends
Toyhacking
The latest hot pastime in the world of technology involves toys, sensors, a can-do attitude and a whole lot of fun. Toy-modding, hacking into toys ...
Toys
:
Hacking
:
Re-model
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