Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Gen X Now and Next
Menopause Travel
Mature Romance
The Great Wealth Transfer
Inter-Generational Workforces
Topshop Knightsbridge caters for premium crowd

Big Ideas

Topshop Knightsbridge caters for premium crowd

Topshop Knightsbridge caters for premium crowd
Topshop : Harrods : Meadham Kirchoff
UK accounts for a fifth of ready meals in Europe

Big Ideas

UK accounts for a fifth of ready meals in Europe

UK accounts for a fifth of ready meals in Europe
Ready Meals : Recession : Dining Out
New app recommends a task per day

Big Ideas

New app recommends a task per day

New app recommends a task per day
Nokia : The School Of Life : Ovi
Four out of five consumers want social media to be part of shopping

Big Ideas

Four out of five consumers want social media to be part of shopping

Four out of five consumers want social media to be part of shopping
Google : Purchase Online : Research Offline
Over half of consumers engage with app Media

Big Ideas

Over half of consumers engage with app Media

Over half of consumers engage with app Media
Digital : Always-on : Phone
Sponsorship Futures

Markets

Sponsorship Futures

Current estimates show that despite recession and the ensuing collapse in advertising expenditure, worldwide spending on sponsorship and related ac...
Sponsorship : Emotional Economy : Red Bull
Urbanites share the cost of driving in the city

Big Ideas

Urbanites share the cost of driving in the city

Urbanites share the cost of driving in the city
Sprideshare : Relay Rides : Gettaround
Luxury law insists distributors have physical stores

Big Ideas

Luxury law insists distributors have physical stores

Luxury law insists distributors have physical stores
Bricks-and-mortar : E-commerce : LVMH
Gastro-tech

Micro Trends

Gastro-tech

New cooking techniques require a delicate and scientific touch. At Vijante restaurant in east London, part of the Town Hall Hotel development, chef...
Gastronomy : Dining : Theatre
Auto manufacturer crowdsources innovation

Big Ideas

Auto manufacturer crowdsources innovation

Auto manufacturer crowdsources innovation
Germany : Volkswagen : Hyve
Chinese auto market drives up by half

Big Ideas

Chinese auto market drives up by half

Chinese auto market drives up by half
China : Autodata Corporation : Beijing Auto Show
Residential report

Markets

Residential report

A more stable market, subtle surrounds and sustainable as standard – the global residential property market is rising once again.
Residential Property : Recession : Super-Rich
New wave of social media drives location-specific apptailing

Big Ideas

New wave of social media drives location-specific apptailing

New wave of social media drives location-specific apptailing
Social Media : LBS : Location
Vast majority pay nothing for online news

Big Ideas

Vast majority pay nothing for online news

Vast majority pay nothing for online news
KPMG : Newspapers : Paywalls
Lifestyle and environment drive developments in personal care Branding & Packaging

Big Ideas

Lifestyle and environment drive developments in personal care Branding & Packaging

Lifestyle and environment drive developments in personal care Branding & Packaging
Beauty Packaging : Pira International : Maybelline
Wild Things

Micro Trends

Wild Things

As iPhones, apps and augmented reality take over the world, a growing band of people are disconnecting from the comforts of consumerist society. We...
Downsizing : Digital Detox : Outdoor
Tourists return to Australia

Big Ideas

Tourists return to Australia

Tourists return to Australia
Australia : Melbourne : Business Monitor International
Global exports of Scotch whisky increase

Big Ideas

Global exports of Scotch whisky increase

Global exports of Scotch whisky increase
Whisky : Scotch : Brazil
Only here for the beer: women head to their local

Big Ideas

Only here for the beer: women head to their local

Only here for the beer: women head to their local
Beer : Pubs : BitterSweet Partnership
Female multi-millionaires on the rise

Big Ideas

Female multi-millionaires on the rise

Female multi-millionaires on the rise
Control : Women : Employment
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