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Gen X
Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.
Macro Trends
Gen X Now and Next
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities.
Micro Trends
Menopause Travel
A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.
Viewpoints
Reframing Ageing
Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style discusses reframing the anti-ageism narrative.
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report.
Viewpoints
Inter-Generational Workforces
Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent.
Big Ideas
Luxury consumers now think before they buy
Luxury consumers now think before they buy
MasterCard
:
Bain
:
Boston
Big Ideas
Rent a plot and grow in Germany
Rent a plot and grow in Germany
Germany
:
Frankfurt
:
Dusseldorf
Big Ideas
Europeans acquire the mobile shopping habit
Europeans acquire the mobile shopping habit
Spain
:
Italy
:
Belgium
Big Ideas
UK retail market to grow in next five years
UK retail market to grow in next five years
Best Buy
:
Victoria's Secret
:
Clas Ohlson
Big Ideas
Organic food sales decline in the UK
Organic food sales decline in the UK
Organic Food
:
Soil Association
:
Milk Please!
Micro Trends
Sweden's sourdough men
Tired of ready meals and prepackaged food, a group of Swedish men has turned to the art of baking sourdough bread. This ancient baking technique al...
Sourdough
:
Bread
:
Baking
Big Ideas
Europeans reluctant to give up spa treatments
Europeans reluctant to give up spa treatments
Cosmetics Business
:
Paris
:
Spa
Big Ideas
Facebook fan pages turn into e-shops
Facebook fan pages turn into e-shops
Facebook
:
E-commerce
:
Brand Loyalty
Big Ideas
Apple iPad a tool for BSport & Leisure workers
Apple iPad a tool for BSport & Leisure workers
IPad
:
Apple
:
Sybase
Markets
Online shopping
Now the novelty of online shopping is over, consumers are expecting an ever more compelling digital retail experience. A new report by Future:Poll ...
Online Shopping
:
Digital Retail
:
Highlands
Big Ideas
Smartphones set to become biggest phone category
Smartphones set to become biggest phone category
Smartphones
:
Nexus One
:
Google
Big Ideas
DIY falls by a half amongst Boomers
DIY falls by a half amongst Boomers
DIY
:
Recession
:
Frugality
Big Ideas
European e-shopping becomes female domain
European e-shopping becomes female domain
E-commerce
:
Deutsche Card Services
:
Germany
Big Ideas
Luxury holidays become affordable
Luxury holidays become affordable
Luxury Travel
:
Affordable Luxury
:
New York
Big Ideas
Power of many makes Travel & Hospitality a dream
Power of many makes Travel & Hospitality a dream
Travel
:
Online Travel
:
TripAdvisor
Big Ideas
Travel & Hospitalitylers trust online reviews from strangers rather than experts
Travel & Hospitalitylers trust online reviews from strangers rather than experts
Online Reviews
:
Total Media
:
Social Travel
Big Ideas
Tesco launches couture range
Tesco launches couture range
Tesco
:
High Street
:
Florence And Fred
Big Ideas
Japanese consumers shun luxury goods
Japanese consumers shun luxury goods
Uniqlo
:
Private-label
:
Own-label
Big Ideas
Most Nigerians plan to spend more
Most Nigerians plan to spend more
Africa
:
Decorating
:
Property
Big Ideas
For four in five adults internet access a fundamental right
For four in five adults internet access a fundamental right
Internet Access
:
BBC World Service
:
Rights
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