Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Gen X Now and Next
Menopause Travel
Reframing Ageing
The Great Wealth Transfer
Inter-Generational Workforces
Beauty matters for post recession man

Big Ideas

Beauty matters for post recession man

Beauty matters for post recession man
L'Oréal : Anti-ageing : Male Cosmetics
Blogtailing

Micro Trends

Blogtailing

Blogtailing
Blogs : Websites : Editorial
Business Travel & Hospitality to see recovery in coming year

Big Ideas

Business Travel & Hospitality to see recovery in coming year

Business Travel & Hospitality to see recovery in coming year
Business Travel : Ascend : British Airways
Magtailing

Micro Trends

Magtailing

Looking for new income streams, publishers are becoming e-tailers and e-tailers are launching magazines.
Magazines : Brandzines : Content
Idiosyncratic prints and investment pieces for winter 2010

Big Ideas

Idiosyncratic prints and investment pieces for winter 2010

Idiosyncratic prints and investment pieces for winter 2010
London Fashion Week : Net-A-Porter : Peter Pilotto
Hotel experiments with frictionless service

Big Ideas

Hotel experiments with frictionless service

Hotel experiments with frictionless service
Service : Aloft Hotels : Starwood Hotel Group
African American spending power to increase by a third

Big Ideas

African American spending power to increase by a third

African American spending power to increase by a third
Tablets : PCs : Spending
Two thirds of British population suffer from stress

Big Ideas

Two thirds of British population suffer from stress

Two thirds of British population suffer from stress
Finance : Anxiety : Earnings
US consumers learn to live without luxuries

Big Ideas

US consumers learn to live without luxuries

US consumers learn to live without luxuries
Budget : Private-label : Conscious
More than half of global consumers want better service

Big Ideas

More than half of global consumers want better service

More than half of global consumers want better service
Accenture : Service : BRICs
Stephen Alden : One luxury hospitality company, one city, three distinct brands

Viewpoints

Stephen Alden : One luxury hospitality company, one city, three distinct brands

Maybourne Hotel Group CEO Stephen Alden talks about unified luxury hospitality. 
Hotels : Maybourne Hotel Group : Stephen Alden
The return of salon culture

Micro Trends

The return of salon culture

The art of conversation is experiencing a global renaissance. In response to an overly digital world, emerging communities, private clubs and innov...
Conversation : Salon : Debate
Urban Chinese consumers will be flying high in the next three months

Big Ideas

Urban Chinese consumers will be flying high in the next three months

Urban Chinese consumers will be flying high in the next three months
China : Shangri-La : Royal Monceau
Gaming is set to soar, only this time it's social and it’s for girls

Big Ideas

Gaming is set to soar, only this time it's social and it’s for girls

Gaming is set to soar, only this time it's social and it’s for girls
Gaming : Facebook : MySpace
Consumers are becoming Facebook friends with shops

Big Ideas

Consumers are becoming Facebook friends with shops

Consumers are becoming Facebook friends with shops
Facebook : ForeSee : Following
A new guise for beer connoisseurs

Micro Trends

A new guise for beer connoisseurs

Who said beer culture only meant big bellies, smelly pubs and drunken men? We’re seeing a new, sophisticated scene emerging around beer. This...
Craft Beer : Recipes : Connoisseurs
Most young diners in the US think speed is crucial

Big Ideas

Most young diners in the US think speed is crucial

Most young diners in the US think speed is crucial
Office : Fast : Socialising
Canadians seek healthier lifestyle

Big Ideas

Canadians seek healthier lifestyle

Canadians seek healthier lifestyle
Organic : Canadians : Options
Wine sales grow with emerging Chinese consumer

Big Ideas

Wine sales grow with emerging Chinese consumer

Wine sales grow with emerging Chinese consumer
Wine : China : AT Kearney
Mine’s a (safe) pint: innovative designs address glass-related violence

Big Ideas

Mine’s a (safe) pint: innovative designs address glass-related violence

Mine’s a (safe) pint: innovative designs address glass-related violence
Beer : Pubs : NHS
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