Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Gen X Now and Next

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities.

Micro Trends

Menopause Travel

A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.

Markets

Mature Romance

From Hollywood to publishing, older women are reclaiming desire, starring in box-office hits and driving a new wave of storytelling that challenges age-old stereotypes.

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report.

Viewpoints

Inter-Generational Workforces

Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent.

Big Ideas

Retailers seek a new male order

Menswear : Male-only : Hermès

Micro Trends

Kidult spaces

Children : Education : Play

Big Ideas

Britons tolerant, yet more conservative

Recession : Gay : Opportunity

Big Ideas

Consumers in emerging markets more likely to buy gadgets

China : Environmentally : Malyasia

Big Ideas

In Paris, a new sophistication grasps menswear

Paris : France : Menswear

Big Ideas

Vive la revolution – as France’s wine industry attracts younger consumers

France : Bordeaux : Wine

Micro Trends

Luxury Social Networking

E-commerce : Online : Social-media

Big Ideas

To move forward, menswear makes a nod to the past

Menswear : Heritage : Brand Heritage

Big Ideas

Menswear relaxes into classic sportswear revival

Menswear : Sportswear : Saks

Big Ideas

‘Lipstick war’ underway as beauty brands compete for customers

Lipstick : Affordable Luxury : Selfridges

Markets

Luxury market

As the bling bubble bursts and the dust settles on the recession, the luxury market is waking up to a new world order in the Turbulent Teens.

LVMH : Luxury Lifestyle Matrix : Bain & Company

Micro Trends

Brandzines

Branded : Magazines : Content

Big Ideas

Local production key in the $3bn African beer market

SAB Miller : South Africa : Angola

Big Ideas

Beauty to embrace tech and natural aesthetic in 2010

Revlon : Sustainability : Physicians Formula

Big Ideas

Korean fashion to go global in 2010

Korea : NYFW : JUUN.J

Markets

Brand register 09/10

Despite the talk of ethics in brands, the recession has pushed an overwhelming number of consumers back to thinking about their wallet first, accor...

Brand Personality Register : Value For Money : Conscious Shopping

Markets

Technocratic nation

Modern-day Brits are more wedded to gadgets and appliances than ever before. Where the washing machine, fridge and cooker were once the technologie...

Comet : Skype : Devices

Markets

Chinese luxury

China is set to become the number one luxury market in the world by 2015, according to PricewaterhouseCoopers. While most global markets have slump...

China : PricewaterhouseCoopers : Bain & Company

Micro Trends

Webtailing 3.0

A new group of webpreneurs is taking inspiration from the experiences of physical retailing, presenting these on-screen in 2D, and creating a new s...

Webpreneurs : Mag-tailing : Phy-gital

Macro Trends

Betapreneurs

A new entrepreneurial mindset is taking hold which is informed from knowledge of the web, the digital world and the power of launching ideas in ‘be...

Beta : Entrepreneurs : Business

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