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Gen X
Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.
Macro Trends
Gen X Now and Next
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities.
Micro Trends
Menopause Travel
A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.
Markets
Mature Romance
From Hollywood to publishing, older women are reclaiming desire, starring in box-office hits and driving a new wave of storytelling that challenges age-old stereotypes.
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report.
Viewpoints
Inter-Generational Workforces
Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent.
Macro Trends
Betapreneurs
A new entrepreneurial mindset is taking hold which is informed from knowledge of the web, the digital world and the power of launching ideas in ‘be...
Beta
:
Entrepreneurs
:
Business
Markets
Global wealth
The world’s wealthiest consumer market has decreased by 14.9% to 8.6m individuals, and this group’s overall wealth has fallen to $32.8 trillion, a ...
World Wealth Report
:
HNWIs
:
Capgemini
Markets
The New Normal
Make way for Peugeot Person, as Mondeo Man substitutes spaghetti Bolognese for curry and embraces roof terraces, neo-conservative values, community...
Peugeot Person
:
Mondio Man
:
Peugeot
Big Ideas
Crowd-sourced fashion designs set new brand rules
Crowd-sourced fashion designs set new brand rules
Design Your Own
:
DYO
:
Nike ID
Big Ideas
New Zealand wines set to bolster UK market in 2010
New Zealand wines set to bolster UK market in 2010
New Zealand
:
Wine
:
Sweet Wines
Big Ideas
Tech and simplicity for beauty in 2010
Tech and simplicity for beauty in 2010
Maybelline
:
Lancôme
:
Rimmel
Big Ideas
European consumers prefer low-cost autos
European consumers prefer low-cost autos
Cars
:
Compact Cars
:
France
Big Ideas
Beauty sales driven by extreme looks
Beauty sales driven by extreme looks
Dark Makeup
:
Vampires
:
Makeup
Big Ideas
Vinyl sales booming in US, Australia, UK
Vinyl sales booming in US, Australia, UK
Vinyl
:
Music
:
Music Formats
Markets
Miami monumentalism
Miami – As the dust from the crash settles and the markets readjust and recover, the frivolity of 00s art and design has run its course.
Miami
:
Considered Consumption
:
The Art Newspaper
Big Ideas
Consumers increasingly switching to online video
Consumers increasingly switching to online video
Online Video
:
YouTube
:
France
Big Ideas
China proves fertile ground for homegrown luxury brands
China proves fertile ground for homegrown luxury brands
China
:
Luxury
:
Made In China
Big Ideas
Consumers turning to crafted beers
Consumers turning to crafted beers
Beer
:
Craft Beer
:
Brewers' Association
Big Ideas
Younger consumers and Asian market to drive watch sales in 2010
Younger consumers and Asian market to drive watch sales in 2010
Paris
:
Watches
:
LVMH
Big Ideas
French foodies embrace fast, convenient food
French foodies embrace fast, convenient food
Fast Food
:
Convenient Food
:
France
Big Ideas
Mobile augmented reality set to provide revenues for brands
Mobile augmented reality set to provide revenues for brands
Augmented Reality
:
Mobile
:
Juniper Research
Big Ideas
Fine wines prove popular in Hong Kong auction houses
Fine wines prove popular in Hong Kong auction houses
Wine
:
Hong Kong
:
Auction
Big Ideas
Alcohol marketers in Malaysia think beyond print
Alcohol marketers in Malaysia think beyond print
Malaysia
:
Kuala Lumpur
:
Muslims
Big Ideas
Young Italians design for a sustainable future
Young Italians design for a sustainable future
Milan
:
Samsung
:
Design Schools
Big Ideas
On their smartphones, beauty consumers click to make up
On their smartphones, beauty consumers click to make up
Ontario
:
Mobclix
:
Canada
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