Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Gen X Now and Next
Menopause Travel
Mature Romance
Reframing Ageing
Inter-Generational Workforces
Indian luxury market to reach $15bn

Big Ideas

Indian luxury market to reach $15bn

Indian luxury market to reach $15bn
India : Luxury : AT Kearney
Fast food nation grows in size

Big Ideas

Fast food nation grows in size

Fast food nation grows in size
Fast Food : Convenience Food : Subway
Denim gets tailor made

Big Ideas

Denim gets tailor made

Denim gets tailor made
Milan : Denim : Jacob Cohën
Voluntourism takes off

Big Ideas

Voluntourism takes off

Voluntourism takes off
Volontourism : Tourism : Ritz-Carlton
Media alcohol in India requires innovation

Big Ideas

Media alcohol in India requires innovation

Media alcohol in India requires innovation
India : Alcohol : Kingfisher
Luxury brands to embrace technology and social media

Big Ideas

Luxury brands to embrace technology and social media

Luxury brands to embrace technology and social media
TechoLuxury : IHT Luxury : Suzy Menkes
The mancession takes its toll

Big Ideas

The mancession takes its toll

The mancession takes its toll
Recession : Employment : Re-Con Man
Green vineyards growing in number

Big Ideas

Green vineyards growing in number

Green vineyards growing in number
Wine : Conscientious Consumers : Green
BRIC countries rescue luxury autos

Big Ideas

BRIC countries rescue luxury autos

BRIC countries rescue luxury autos
Frankfurt : BRICs : Luxury Cars
Wealthy consumers connect with super-premium whiskies

Big Ideas

Wealthy consumers connect with super-premium whiskies

Wealthy consumers connect with super-premium whiskies
Whiskey : Glenfiddich : Highland Park
Cosmetic consumers choose high-end, boutique fragrances

Big Ideas

Cosmetic consumers choose high-end, boutique fragrances

Cosmetic consumers choose high-end, boutique fragrances
NPD Group : Fragrance : Diptyque
Beer purchasing predicts consumer types

Big Ideas

Beer purchasing predicts consumer types

Beer purchasing predicts consumer types
Beer : Craft Beer : Recycling
Premium meals at the ready

Big Ideas

Premium meals at the ready

Premium meals at the ready
Prepared Foods : Grocery : Whole Foods
ThirtyfiveUps prefer pre-mixed drinks

Big Ideas

ThirtyfiveUps prefer pre-mixed drinks

ThirtyfiveUps prefer pre-mixed drinks
Pre-mixed : Cocktails : Smirnoff
Independent Japanese farmers strike out, sell direct

Big Ideas

Independent Japanese farmers strike out, sell direct

Independent Japanese farmers strike out, sell direct
Tokyo : Japan : Farming
Foods that target children are under fire in the US

Big Ideas

Foods that target children are under fire in the US

Foods that target children are under fire in the US
Kelloggs : General Mills : Cereal
Posh nosh popular again as consumers continue to dine in

Big Ideas

Posh nosh popular again as consumers continue to dine in

Posh nosh popular again as consumers continue to dine in
Waitrose : Tesco : Lidl
Touchscreen tech takes off

Big Ideas

Touchscreen tech takes off

Touchscreen tech takes off
Austin : Windows 7 : Touchscreen
For brands socialising with fans, Facebook proves a handy resource

Big Ideas

For brands socialising with fans, Facebook proves a handy resource

For brands socialising with fans, Facebook proves a handy resource
Facebook : WWD : Social Media
Restaurants take up BSport & Leisure approach

Big Ideas

Restaurants take up BSport & Leisure approach

Restaurants take up BSport & Leisure approach
Missouri : Panera : Ruth's Hospitality
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