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Gen X
Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.
Macro Trends
Gen X Now and Next
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities.
Micro Trends
Menopause Travel
A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.
Viewpoints
Reframing Ageing
Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style discusses reframing the anti-ageism narrative.
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report.
Viewpoints
Inter-Generational Workforces
Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent.
Big Ideas
iPhone moms present new challenge to brands
iPhone moms present new challenge to brands
Smartphones
:
Iphone
:
Women
Big Ideas
Chinese turn on their LCD tvs
Chinese turn on their LCD tvs
Taiwan
:
China
:
DisplaySearch
Big Ideas
Consumers increasingly watching online
Consumers increasingly watching online
Forrester Research
:
Online Video
:
Streaming
Big Ideas
Abandoned shopping carts follow customers online
Abandoned shopping carts follow customers online
Tealeaf
:
E-commerce
:
Criteo
Big Ideas
Food brand pays bloggers to cover product range
Food brand pays bloggers to cover product range
Kraft
:
Velveeta
:
Social Media
Big Ideas
New mall attractions keep the customers coming
New mall attractions keep the customers coming
Shopping Malls
:
New York Times
:
NPD Group
Big Ideas
Bicycle sales riding high
Bicycle sales riding high
Bicycling
:
Cycle Show
:
Pashley
Big Ideas
Chocolate gives consumers a break from tough times
Chocolate gives consumers a break from tough times
Chocolate
:
Mintel
:
Recession
Big Ideas
Demand for scientific skincare boosts cosmeceuticals market
Demand for scientific skincare boosts cosmeceuticals market
Cosmeceuticals
:
Cosmetics
:
Science
Big Ideas
E-commerce overtakes real-world retail with frugal Chinese
E-commerce overtakes real-world retail with frugal Chinese
China
:
E-commerce
:
IResearch
Big Ideas
Future of online retail is mobile
Future of online retail is mobile
Tommy Hilfiger
:
Iphone
:
Barnes & Noble
Big Ideas
Luxury brands head online in downturn
Luxury brands head online in downturn
NYU
:
Stern School Of Business
:
Online Luxury
Big Ideas
Boutique hotels fare well with seekers of authenticity
Boutique hotels fare well with seekers of authenticity
Boutique Hotel
:
Mr & Mrs Smith
:
Casa 32
Big Ideas
Brit shoppers fail to click and fill grocery baskets
Brit shoppers fail to click and fill grocery baskets
Mintel
:
Bricks-and-mortar
:
E-commerce
Big Ideas
Wealthy consumers remain frugal
Wealthy consumers remain frugal
Recession
:
Frugal
:
Discreet
Big Ideas
Lower-alcohol wines set to take off
Lower-alcohol wines set to take off
Wine
:
Low-alcohol
:
Wine Spirit And Trade Association
Big Ideas
Chinese golfers tee off
Chinese golfers tee off
China
:
Golf
:
Shenzhen
Big Ideas
Embracing responsibility, American consumers buy better
Embracing responsibility, American consumers buy better
Transparency
:
Responsibility
:
Time
Big Ideas
Consumers seek out artisanal beer
Consumers seek out artisanal beer
Belgium
:
Craft Beer
:
Artisanal
Big Ideas
Luxury takes off in Singapore
Luxury takes off in Singapore
Singapore
:
Luxury
:
Shopping Malls
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