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Gen X
Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.
Macro Trends
Gen X Now and Next
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities.
Markets
Mature Romance
From Hollywood to publishing, older women are reclaiming desire, starring in box-office hits and driving a new wave of storytelling that challenges age-old stereotypes.
Viewpoints
Reframing Ageing
Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style discusses reframing the anti-ageism narrative.
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report.
Viewpoints
Inter-Generational Workforces
Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent.
Big Ideas
Johnnie Walker campaign targets Hispanic men
Johnnie Walker campaign targets Hispanic men
Jonnie Walker
:
Whisky
:
Bourban
Big Ideas
Goodyear tests self-inflating tyre technology
Goodyear tests self-inflating tyre technology
Goodyear
:
Self-Inflating
:
Tyre
Big Ideas
People power: O2 consumers are fully charged
People power: O2 consumers are fully charged
O2
:
Mobile
:
Chargers
Big Ideas
Mobile growth fuels e-commerce expansion in India
Mobile growth fuels e-commerce expansion in India
Mobiles
:
M-commerce
:
India
Big Ideas
Nissan takes Datsun brand into emerging markets
Nissan takes Datsun brand into emerging markets
Nissan
:
Volkswagen
:
Datsun
Big Ideas
All Saints’ new minimalism hits the high street
All Saints’ new minimalism hits the high street
Al Saints
:
High Street
:
Minimalism
Communities
InPatients
Looking after your health used to mean sporadic trips to the doctor, then taking medicine if you became ill. Now a more sophisticated approach to w...
Tracking
:
MedMinder
:
Outpatient
Big Ideas
Aldi benefits as UK shoppers tighten their belts
Aldi benefits as UK shoppers tighten their belts
Aldi
:
Asda
:
Morrisons
Big Ideas
Bikes outsell cars in Italy in post-war first
Bikes outsell cars in Italy in post-war first
Bicycles
:
Trasnsport
:
Cars
Markets
Africa’s mobile banking revolution
In developing countries, more than one billion people who own a mobile phone lack a bank account, according to Groupe Spéciale Mobile Association (...
Groupe Spéciale Mobile Association
:
Africa
:
Burrus Research Associates
Big Ideas
Target releases shoppable online rom-com films
Target releases shoppable online rom-com films
Target
:
Tv
:
Video
Big Ideas
Crowdfunding model to build Colombian skyscraper
Crowdfunding model to build Colombian skyscraper
BD Bacatá
:
Colombia
:
Skyscraper
Big Ideas
Smart mirror reflections are not just skin deep
Smart mirror reflections are not just skin deep
Hôtel Droog
:
Kabinet
:
Cosmania
Big Ideas
Indian brands engage more with Facebook fans
Indian brands engage more with Facebook fans
India
:
Facebook
:
Local
Big Ideas
Stage is set for investment in Indian retail
Stage is set for investment in Indian retail
India
:
Supermarkets
:
Groceries
Big Ideas
ColaLife campaign takes medical aid further
ColaLife campaign takes medical aid further
Coca-Cola
:
Medical
:
Packaging
Big Ideas
Campaign finds space online in error messages
Campaign finds space online in error messages
NotFound
:
404
:
Internet
Big Ideas
Chinese McDonald’s ads adapt to local concerns
Chinese McDonald’s ads adapt to local concerns
McDonalds
:
China
:
Fast-food
Big Ideas
New brand signals Chinese push for Estée Lauder
New brand signals Chinese push for Estée Lauder
Osaio
:
Estée Lauder
:
China
Big Ideas
Nigerian film sector spreads to Western markets
Nigerian film sector spreads to Western markets
Nollywood
:
Film
:
Entertainment
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