UK – The latest campaign from re-usable bottle and container company Chilly's spotlights a future of daily routines devoid of single-use plastics. Glancing ahead to 2025, the brand’s A Reusable Way of Living ad proposes moments where party-goers drink cocktails from re-usable cups and people collect takeaways using their own containers.
Filmed across northwest England, the campaign takes prosaic moments linked to British identity as its starting point, with scenes depicting a lively football match and a hen party where re-usable bottles are rife. By taking a hyper-local approach and aligning Chilly’s re-usable products with such everyday experiences, the campaign proposes that using such bottles and containers will become second nature for all.
Countering the narrative that sustainability is a luxury privilege, the campaign advocates the widespread adoption of re-usable products. ‘Cafes, pubs, food delivery services, you name it. It’s time for us all to take responsibility and work together to eliminate single-use plastics for good,’ explains Chilly’s co-founder James Butterfield.
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