Africa spring/summer 2021 by Daily Paper
Africa spring/summer 2021 by Daily Paper
Africa spring/summer 2021 by Daily Paper
Amsterdam – Fashion label Daily Paper has created a 3D collection to celebrate and explore its African heritage.
Launched as part of High Snobiety’s Not in Paris digital exhibition, the brand created an immersive 360-degree virtual reality experience in place of a conventional collection. Presented on 3D models, the collection both protects and shares stories about Africa, as well as portraying them via hopeful future imaginations of its diaspora.
‘Everything Daily Paper does is with the vision to contribute to the future of Africa,’ the brand explains. ‘We need to go back to our roots, back to basics, back to the origin of life. The only reason we are standing here today is because of the ones before us.’
The fashion industry is using its products and platforms to reconnect with cultural traditions and design. In Young Nativists, we explore the ways that Generation Z are seeking connection with their roots and preserving ancestral knowledge.
