Denmark – Lego is experimenting with the mindful nature of arts and crafts with its new 2D tile-based play concept, Lego Dots.
Featuring shaped boards and colourful tiles, the range offers a canvas for children to express themselves through creative play. With the new products, Lego has swapped its traditional 3D blocks for 2D tiles that can be used to evoke different moods, with shapes such as facial expressions, musical notes, planets and stars.
To celebrate the launch, Lego is collaborating with artist Camille Walala on an interactive installation at Coal Drops Yard in London’s King’s Cross. The House of Dots installation immerses children in a colourful environment made from over two million Lego bricks, while also allowing parents to get hands on and express themselves using Lego Dots.
Recognising the need for conscious play, parents are increasingly looking beyond digital platforms and towards analogue toys that allow for more creative play, as recently seen with the Toyi play kit.