The creative lab’s project aims to be a time capsule of Generation Z and young Millennials’ passing thoughts, reflecting the nature of growing up immersed in the digital world. Visitors to the online platform can browse musings such as ‘sometimes I get concerned that I use my friends to pass time’ and ‘I just deleted IG for the second time this week and it’s only Tuesday lol’.
The confessions, desires and realisations of 47 young people were collected earlier in 2019 through a private Slack group, where participants could share their thoughts anonymously, void of likes or comments. ‘We were inspired by mindfulness techniques that encourage free-flowing thoughts,’ reads the Pitch Portal site. ‘We wanted to trial an alternative communication style... where sharing our thoughts wasn’t centralised in maintaining social identity or encouraging reactions.’
As young people turn to online spaces to deal with their rising anxiety, Pitch Portal is exploring how digital platforms can encourage the release of people’s most unapologetic thoughts and feelings.