UK – Luxury watch reseller Subdial has collaborated with London-based branding agency Nalla to create a new, youthful identity for the brand, appealing to next-gen watch collectors.
Known for its transparent pricing and social-focused approach, the ‘network-powered’ watch retailer has made a name for itself among younger luxury watch collectors through its Subdial Watch Index, a real-time tracker showing the prices of the top 50 most-traded watch models on the global pre-owned market. The new branding aims to further tap into this younger market through vibrant illustrations and animations.
Subdial has also introduced The Clubhouse, an online space designed for conversation, education and trading that allows watch collectors around the world to connect. As explored in our EQ-Commerce macrotrend, retailers are increasingly looking to technology to assist and elevate digital commerce journeys. This digital space and Subdial’s new brand identity are part of a shift in the watch sector, driven by up-and-coming collectors who increasingly seek personality and innovation from luxury watchmakers.
Taking lessons from the luxury sector as it evolves to cater for younger generations of consumer-collectors, consider how your brand and business can incorporate and develop its digital community to encourage and monetise this connoisseurship culture