Italy – For Milan Fashion Week, renowned Italian design veteran Gaetano Pesce has produced a multi-coloured set for Bottega Veneta’s spring/summer 2023 show featuring resin-covered flooring and an assortment of chairs. Taking place in a Milanese warehouse, Pesce’s resin-poured creation pools into a swirl, marking the runway in tones of pink, blue, orange and lilac.
Inspired by his signature vibrant works with resin, each of the 400 chairs was constructed of cotton canvas then dipped in resin and customised with Pesce’s hand drawings. Some were even branded with the Bottega Veneta name across the back. Pesce declared that he wanted the space to be a ‘tribute to diversity’.
The chairs from the Bottega Veneta show will move on to be exhibited and sold at Design Miami (30 November–4 December), a beautiful use of repurposing. Commissioning work from the legendary Gaetano Pesce adds prestige to the Bottega Veneta brand and aligns it with the luxury home market.
Consumers want to be able to buy into the lifestyle that a brand represents and this extends to the home. Collaborate with creatives who can add a unique touch to product offerings.