Sweden – With many naturally derived cosmetic ingredients having a damaging impact on the planet, the skincare brand is creating an alternative solution using bio-technology. For its post-natural skincare, the brand aims to challenge the beauty industry’s reliance on natural or clean products.
Launching with five skincare products, Tiny Associates products are microbiome-gentle, and draw on molecules that naturally occur in human skin. Through this approach, the brand aims to support both people and the planet, as well as future-proofing the wider beauty industry. ‘In essence, we believe that bio-technologically made molecules could be the future of sustainable skincare,’ explains David Koo Hjalmarsson, CEO and founder of Tiny Associates. ‘Bio-technology could actually offer the cosmetics industry a frictionless transition to more sustainable ingredients.’
As supplies of raw ingredients dwindle, innovations in bio-technology are emerging to encourage beauty brands and consumers to rethink conventional approaches to skincare.
Bio-technology is emerging as a planet-first solution across sectors from beauty to food and drink. Consider working with scientific experts to experiment with such technologies