US & Palestine – DJ duo Simi and Haze Khadra are making high-impact make-up more accessible through their beauty line Simihaze Beauty. Its launch collection, Capsule 1, features a multi-purpose balm, tint and lip liner. This follows on from the brand’s soft-launch of its Eye Play Sticker Book – a kit featuring an assortment of designs – from holographic wings to neon liners – that can be applied instantly to the face.
By providing a user-friendly format, Simihaze brings expressive make-up to a wider audience without requiring beauty application expertise. ‘We created the line not to add clutter to your life, but to add an efficient product that's high quality, high curation, that’s just going to serve humanity by making your life easier,’ comments Haze Khadra, co-founder of Simihaze. ‘It’s the story of instant make-up. And that's where the future of make-up is.’
By empowering more people to wear bolder make-up looks, the brand is echoing the ideas we explore in The Make-up Movement – whereby brands celebrate a more-is-more approach to colour cosmetics.
Beauty brands should take inspiration from the accessibility of nail stickers and temporary tattoos to disrupt the make-up sector, making high-quality and striking beauty looks easy to achieve