Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Big Ideas

Documenting luxury

London – A new luxury tour operator is offering trips that put you at the centre of your own travel documentary.

Big Ideas

Surge in sportswear

India – Growing interest in health and wellness and shifting beauty standards are driving record growth in India’s sportswear market.

India : Sportswear : Millennials

Big Ideas

Airborne brew

Hong Kong – Cathay Pacific has developed a bottled beer that is designed to be drunk at 35,000ft.

Cathay Pacific : Beer : Travel

Big Ideas

Voice of wellness

US – The HealthTap app has introduced voice-recognition technology that responds to users empathetically.

HealthTap : The E-motional Economy : Health

Big Ideas

Good economics

London – A new report from Unilever shows that a third of consumers now buy from brands they believe are involved in social or environmental good.

Unilever : Sustainability : Whole-system Thinking

Big Ideas

Playful projection

US – The Internet of Things has acquired a recognisable persona with the new Barbie Hello Hologram.

Barbie : Generation D : Internet Of Things

Big Ideas

Truth in troubled times

UK – Consumers are scrutinising brands in times of crisis to ascertain whether they remain true to their principles, according to new research by W...

Weber Shandwick : Brandstanding : Transparency

Big Ideas

Say to pay

UK – Santander has updated its iPhone SmartBank app to enable customers to make payments using their voice.

Santander : Finance : Mobile Money

Big Ideas

Tech preservation

UK – The UK government has announced its digital strategy for a post-Brexit nation.

UK Government : Brexit : Brand Educators

Big Ideas

Physical focus

US – A new study by Retail Dive shows that US consumers are more inclined to shop in physical stores than online.

Retail : Streamlined Shopping : Brick-and-mortar

Big Ideas

Culinary convenience

US – The new Goji oven could revolutionise convenience cooking by facilitating a more customised approach to food preparation.

Goji : Convenience Culture : Food & Drink

Big Ideas

Bed timing

New York – The As You Stay app offers a flexible, cost-effective approach to hotel bookings.

Hospitality : New York : Convenience

Big Ideas

Generation grey

Global – New research into average life expectancy shows significant increases by 2030.

The Flat Age Society : Life Expectancy : South Korea

Big Ideas

Biked books

Austria – Lobu is a new delivery service that aims to support the high street by connecting consumers to local book stores.

Mega-systems Backlash : Austria : Near St

Big Ideas

In-car convenience

UK – Jaguar has collaborated with Shell to launch a convenient in-car payment system.

Jaguar : Shell : Convenience

Big Ideas

Flex for the future

US – Nearly half of Americans are exercising to prevent future health problems, according to new research by Mintel.

Fitness : The Optimised Self : Wellness

Big Ideas

Social TV

Global – Snapchat is turning its Discover section into a place for premium video content.

Snapchat : Facebook : Community TV

Big Ideas

Pre-cognition

UK – New research from Nature journal shows it is possible to predict future problematic drug use in teenagers.

Neuroscience : Drugs : Teenagers

Big Ideas

Social applications

US – Facebook is moving into recruitment by allowing businesses to advertise positions via the social media platform.

Facebook : Workplace Futures : Recruitment

Big Ideas

Internet explorers

US – The Internet of Mysterious Things is a new children’s book that helps readers to unravel the science behind connected technology using an in...

The Internet Of Mysterious Things : IoT : Parenting Market

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER