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Big Ideas
The ideas and innovations that hint at the future of the consumer landscape
Big Ideas
Social TV
Global – Snapchat is turning its Discover section into a place for premium video content.
Snapchat
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Facebook
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Community TV
Big Ideas
Pre-cognition
UK – New research from Nature journal shows it is possible to predict future problematic drug use in teenagers.
Neuroscience
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Drugs
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Teenagers
Big Ideas
Social applications
US – Facebook is moving into recruitment by allowing businesses to advertise positions via the social media platform.
Facebook
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Workplace Futures
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Recruitment
Big Ideas
Internet explorers
US – The Internet of Mysterious Things is a new children’s book that helps readers to unravel the science behind connected technology using an in...
The Internet Of Mysterious Things
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IoT
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Parenting Market
Big Ideas
That wine life
Italy – A new wine brand is offering vintages blended specifically to maximise the drink’s health benefits.
Vitis Vitae
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Alco-Health
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Wine
Big Ideas
Fresh-faced beauty
US – Ktchn Apothecary enables consumers to create their own moisturiser using fresh ingredients.
Ktchn Apothecary
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Fresh Batch Beauty
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Skincare
Big Ideas
Exercise warning
Global – A new study has revealed the cities where air pollution is so bad it outweighs the health benefits of 30 minutes of exercise.
Preventive Medicine
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Pollution
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Health
Big Ideas
The long game
US – New research from McKinsey shows that brands are benefiting from taking a long-term approach to business.
McKinsey
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Finance
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The Immortal Brand
Big Ideas
Administrative intelligence
UK – The rise of automation could render almost 250,000 administrative jobs in the public sector obsolete by 2030, according to a new rep...
Automation
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The Dislocated World
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Workplace Futures
Big Ideas
Driving deliveries
UK – John Lewis and Jaguar have collaborated on a new service in which deliveries are made directly to customers’ car boots.
John Lewis
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Convenience Culture
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Delivery
Big Ideas
Insta-waste
UK – A new study by Sainsbury’s suggests that Millennials’ social media habits are fuelling food waste.
Sainsbury’s
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Whole-system Thinking
:
Millennials
Big Ideas
Shrinking salaries
UK – Millennial men are earning significantly less than their predecessors did at the same age, according to a new study.
Millennials
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Finance
:
Workplace Futures
Big Ideas
Extreme funding
Global – Brands are facing a backlash as a result of online adverts appearing alongside terrorist, extremist and pornographic content.
The Times
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Backlash Brands
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Advertising
Big Ideas
Facing up to pollution
Global – Dermalogica has launched a new face wash that is designed to fight the effects of pollution.
Dermalogica
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Pollution
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Beauty Futures
Big Ideas
A dose of reality
Global – A number of new studies suggest that consumers are not yet ready for virtual reality.
VR
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Technology
:
Google
Big Ideas
Stockholm Furniture Fair 2017: Review
This year’s event showed that Scandinavian design is ready to move beyond craft and an aesthetics-orientated approach to focus on concept and rese...
Stockholm Furniture Fair 2017
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E-motional Economy
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Product Design
Big Ideas
Video currency
New York – Media conglomerate Time Inc has launched a new video-first brand that focuses on money and personal finance.
Time Inc.
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Finance
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Branded Content
Big Ideas
Computational contraception
Germany – Natural Cycles is the first app to be officially approved for use as birth control.
Natural Cycles
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NHS
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The Optimised Self
Big Ideas
Cultural touchpoints
London – DNA Unwrapped is a travel experience tailored to your genetic make-up.
DNA Unwrapped
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Travel
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Genetics
Big Ideas
E-commerce expectations
Global – Price, personalisation and fulfilment of promise are the factors that most influence shoppers, a new report by e-commerce platform Kibo ha...
E-commerce
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Phygital
:
Kibo
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