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Big Ideas
The ideas and innovations that hint at the future of the consumer landscape
Big Ideas
E-commerce expectations
Global – Price, personalisation and fulfilment of promise are the factors that most influence shoppers, a new report by e-commerce platform Kibo ha...
E-commerce
:
Phygital
:
Kibo
Big Ideas
Youth of today
US – Members of Generation Z are more interested in buying products than experience-hungry Millennials, according to a new report.
Barkley
:
Generation Z
:
Millennials
Big Ideas
Smart spending
UK – Loot has been launched as a new mobile banking service aimed at Millennials.
Mobile Banking
:
Finance
:
Millennials
Big Ideas
Post-truth Brandstanding
UK – Dove has launched a new tongue-in-cheek campaign inspired by the hashtag Alternative Facts.
Dove
:
Dislocated World
:
Unilever
Big Ideas
Gold for tech
Tokyo – The Olympic organising committee is encouraging people to donate their old gadgets to be recycled into medals.
Olympic Games
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Whole-systems Thinking
:
Sustainability
Big Ideas
Hater daters
Global – The new Hater app is designed to help people meet other people who hate the same stuff.
Hater
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Neo Kinship
:
Dating Market
Big Ideas
Influencer instinct
UK – Cosmopolitan has collaborated with Millennial influencers to launch the Cosmopolitan Influencer Network.
Cosmopolitan
:
Influencer Market
:
Millenials
Big Ideas
Airport workout
Maryland, US – A new workout space at Baltimore-Washington International Airport combines high-end travel with fitness on the go.
Roam Fitness
:
Travel
:
Optimised Self
Big Ideas
40,000-feet pyjama party
Global – Emirates has created a set of moisturising pyjamas to help luxury travellers arrive refreshed.
Emirates
:
Active Recovery
:
Luxury Travel
Big Ideas
Playing at profit
US – New statistics from Streamlabs demonstrate that computer game fans are increasingly engaged in watching other gamers.
StreamLabs
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Twitch
:
Online Gaming
Big Ideas
Laser labels
Sweden – Nature & More has worked with ICA to replace sticky labels on avocados and sweet potatoes with a laser mark.
Nature & More
:
Whole-system Thinking
:
Packaging
Big Ideas
A new flow
New York – My Flo enables women to optimise their routine by synchronising their activities with their menstrual cycle.
MyFlo App
:
Functional Nutrition
:
Menstruation
Big Ideas
Fruitful eating
US – Okanagan Specialty Fruits (OSF) has developed the first non-browning apple.
GM Food
:
Sustainability
:
Whole-system Thinking
Big Ideas
Face off
US – QallOut is a new video platform for head-to-head livestream video debates.
QallOut
:
The Dislocated World
:
Post-truth Politics
Big Ideas
Cleaning up their act
France – Procter & Gamble will launch the world’s first recyclable shampoo bottle made using recycled beach plastic.
Procter & Gamble
:
Whole-system Thinking
:
Head & Shoulders
Big Ideas
Stockholm Design Week and Furniture Fair 2017: Preview
A new wave of Swedish brands and designers are set to challenge the Scandi label at next week’s Stockholm Design Week and Furniture Fair. LS:N Gl...
Stockholm Furniture Fair
:
Örnsbergsauktionen
:
Note Design Studio
Big Ideas
Genetic material
London – New research from King’s College London explores how responsible genetics are for our online habits.
Genetics
:
The Sharded Self
:
Online
Big Ideas
Take a risk
Norway – A new global risk report examines how the sharing economy can be reframed to fight inequality.
United Nations
:
Global Risk Report
:
Sharing Economy
Big Ideas
A friendly AI adviser
Switzerland – In a world in which children are increasingly developing their own online presence, Oyoty helps to keep them safe as they navigate ...
Oyoty
:
Awakening Tech
:
Privately SA
Big Ideas
Luxury road maps
Paris – Kering has unveiled its sustainability strategy until 2025.
Kering
:
Whole-system Thinking
:
Luxury
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