Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Culling cable

US – More than half of adults under 32 will have never paid for cable tv by 2025, according to new figures from Forrester Research.

Big Ideas

Runway for every day

US – Rent the Runway plans an everyday hire service for 2016, changing fashion rentals from being an occasional treat to being a way to build a res...

The Sharing Economy : Online Retail : Fashion Rentals

Big Ideas

Women in luxury

Paris – Luxury group Kering has doubled the number of its female CEOs in the past year.

Kering : The Athena Woman : Women In Motion

Big Ideas

Pre-flight floga

London – Airport retail has finally woken up to yoga with the UK’s first runway-side workout classes for mind and body at Gatwick.

Wellbeing : Airport Retail : The Optimised Self

Big Ideas

Hungry for change

US – Consumers are increasingly more discerning about what they eat, according to a study by consultancy C Space.

Trust : Branding : Food

Big Ideas

Design Miami/ 2015: Part 1

New global visions of luxury and an exploration of what authenticity means for the design world characterised the 11th edition of Design Miami/.

Luxury Design : American Design : South American Design

Big Ideas

Multisensory marketing

US – A new report by Shullman Research Center suggests that the best way to connect with consumers is by appealing to all the senses.

Marketing : Advertising Futures : Sensory Splurge

Big Ideas

Virtually for everyone

Global – Google has launched Cardboard Camera, a free virtual reality app for Android.

Google : Google Cardboard : Virtual Reality

Big Ideas

Demure design

New York – Interior architects are adapting how they design health club locker rooms in response to Millennial men’s desire for privacy when shower...

Millenial Mindsets : Health Clubs : Interior Architecture

Big Ideas

Collection control

London – River Island is testing Shutl’s new Click and Don’t Collect service, which aims to give online shoppers more control and ensure fewer deli...

Click And Collect : Online Shopping : Delivery Service

Big Ideas

Optimum browsing

Global – Samsung Internet for the Gear VR system enables users to easily navigate the web in an immersive browsing experience.

Samsung Internet : Samsung Gear VR : Interface Market

Big Ideas

Personal touch

Global – Swedish technology company BehavioSec is developing new biometric technologies to better secure our online identities.

Interface Market : Behaviosec : Neil Costigan

Big Ideas

Festive shopping

Global – Google has revealed the lessons that can be learned from the 2014 festive shopping period.

Think With Google : Black Friday : Festive Shopping

Communities

Live Streamers

Live Streamers live their lives through the lens of Periscope, sharing their thoughts, their talents, even their daily dog walks, with thousands ...

Live Streamers : Periscope : Consumer Tribe

Big Ideas

The Sleep Event Review

Designers and hoteliers at this year’s hotel design conference, Sleep, focused on convergence culture and escapist bedrooms and considered how to c...

Millenial Hotels : The Convergence Economy : Bleisure

Big Ideas

Joined-up clothing

Seattle – Say Kids is a new membership-based clothing label for children that is sold at 0% mark-up.

Say Kids : Childrenswear : Seattle

Big Ideas

Getting real

Global – Weary of having to live up to idealised versions of themselves, Generation D and Millennials are creating private profiles on Instagram.

Instagram : Social Media : Finstagram

Big Ideas

Passage of time

South Korea – Automobile manufacturer Hyundai is using virtual reality (VR) to examine the effects of the north-south divide.

Hyundai : Going Home : Virtual Reality

Big Ideas

Higher states

Global – Boeing’s passenger satisfaction rises sharply thanks to a holistic cabin design, according to recent research.

Boeing : Aerospace : Cabin Design

Big Ideas

Wired Retail 2015

Post-app retail, robotics and virtual reality were under discussion at the second Wired Retail show in London. LS:N Global profiles the technologis...

Virtual Reality : Delivery : Robotics

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