Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Pop the trunk

Big Ideas

Pop the trunk

Sweden – Online shoppers can now have goods sent straight to their vehicles thanks to Volvo’s In-car Delivery service.
Volvo : In-car Delivery : E-commerce
Beauty diagnostics 2.0

Markets

Beauty diagnostics 2.0

Beauty diagnostic tools are increasingly used in services and apps, indicating the category’s potential for growth as consumers seek out tailored a...
Diagnostics : Wearables : Personalised
All in one

Big Ideas

All in one

US – Television channel TBS will premiere the entire first series of its new comedy Angie Tribeca in a 25-hour binge-watch.
TBS : Angie Tribeca : Binge-watching
Watch this space

Big Ideas

Watch this space

Los Angeles – A new smartwatch from Disney Research that detects and identifies objects touched by the wearer signals a further step towards a...
Disney Resarch : Smartwatch : Connected Devices
Spot the difference

Big Ideas

Spot the difference

UK – Fewer than half of 12–15-year-olds are aware of potential product endorsement on YouTube, while even fewer can distinguish paid-for advertisin...
Ofcom : Advertising : Generation I
Design Miami/ 2015 Preview

Big Ideas

Design Miami/ 2015 Preview

For the 11th year running, Miami’s pastel avenues will present a range of shows and satellite exhibitions alongside Design Miami/’s world...
Art Basel Miami : Design : Design Miami/ 2015
Blass from the past

Big Ideas

Blass from the past

US – Fashion house Bill Blass has been relaunched with a strong digital focus under the direction of creative director Chris Benz.
Seasonless Style : Bill Blass : Fashion
Reviving an icon

Big Ideas

Reviving an icon

US – Department store Saks is on the comeback trail, hoping to cash in on the glamour factor.
Saks : Department Store : Fifth Avenue
Rent-a-luxe

Big Ideas

Rent-a-luxe

New York – Rental site Armarium is an invitation-only network for hiring top-end designer fashion structured around s-commerce and offline events.
Retail : Luxury : The Sharing Economy
Night shift

Big Ideas

Night shift

UK – Experts are calling for smartphones and laptops to come fitted with a bedtime mode to help combat irregular sleeping patterns.
Bedtime Mode : Frontiers In Public Health : Screens
Dark days for Black Friday

Big Ideas

Dark days for Black Friday

UK – Asda, the originator of Black Friday in the UK, is turning its back on the big sales day.
Asda : Black Friday : Retail
Selfless spambot

Big Ideas

Selfless spambot

US – Non-profit-making organisation Champions Against Bullying has launched the The NiceBot Project, a Twitter account that sends kind message...
Benevolent Web : Twitter : Social Conscience
Video on hand

Big Ideas

Video on hand

Israel – Live video messaging app Glide has launched a version of its service for the Apple Watch.
Glide : Apple Watch : Video Communication
A great find

Big Ideas

A great find

Global – Online service and app what3words makes finding where you need to be easier than ever. 
What3words : Address : Location
Auto Market

Markets

Auto Market

The auto industry is on the brink of tremendous change, facing a shift towards self-driving vehicles, a continued search for sustainable sources o...
VW : Volkswagen : Self-driving Cars
The Westfield experience

Big Ideas

The Westfield experience

Shopping centre developer Westfield is redesigning its approach to airport retail with a view to creating holistic experiences for a captive travel...
Airport Retail : Westfield : Connected Retail
Fit for all

Big Ideas

Fit for all

US – Retailers can no longer afford to ignore plus-size consumers as the market looks set for continued growth in 2016.
Plus-size : Retail : North America
Virtual empathy storytelling

Big Ideas

Virtual empathy storytelling

New York – The New York Times has used Google Virtual Reality to increase readers’ emotional experience of the refugee crisis.
Mission Media : Transmedia Storytelling : Virtual Reality
Luxury footprint

Big Ideas

Luxury footprint

Paris – French conglomerate LVMH is pledging £3.8m ($5.8m, €5.4m) in a bid to reduce its carbon footprint and the impact of its operations on the p...
LVMH : Carbon Footprint : Sustainability
United front

Big Ideas

United front

UK – Burberry is the latest luxury retailer to end diffusion lines by consolidating its Prorsum, Brit and London ranges into one Burberry label.
Burberry : Christopher Bailey : Diffusion Line
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