Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Hangover cure

Global – HangoverApp uses geo-location technology to ensure certain photo and video content can only be viewed by a group of friends in the same lo...

Hangover App : Social Media : Instant Messaging

Big Ideas

Informed drinking

US – Consumers are demanding more macro-nutritional information when choosing their spirits, according to new research.

Mintel : Diageo : Alcohol

Big Ideas

Marriott media

US – Marriott is as much a media business as it is a hotelier, according to David Beebe, vice-president of global creative and content marketing.

Marriott International : M Live : Native Advertising

Communities

The IM Crowd

Email and phone calls are outdated forms of communication in the eyes of the IM Crowd, which prefers to keep in touch through instant messaging (...

Teenagers : Instant Messaging : Consumer Tribe

Big Ideas

Instant brand messaging

Stockholm – Tictail introduces a direct messaging service to enable brands to communicate instantly with their customers.

Frictionless Service : Messaging Apps : Personal Appsistants

Big Ideas

Open bazaar

US – Billboard Bazaar is an open marketplace where people can buy Out of Home (OHH) advertising space.

Billboard Bazaar : Advertising : Out Of Home

Big Ideas

Illuminating wellbeing

San Francisco – Smart lighting start-up Ario is launching a lamp that learns about you, synchronises with your body clock and promises to keep...

Holistic Wellness : Lighting Design : Smart Tech

Big Ideas

Sci-fi stories

Global – Microsoft has released a free e-book written by nine sci-fi authors who were given unprecedented access to its R&D department.

Microsoft : Short Stories : Fiction

Big Ideas

Bitcoin with bite

Silicon Valley – Coinbase has rolled out the first ever Bitcoin debit card in the US.

BItcoin : Finance : Financial Technology

Big Ideas

Pop the trunk

Sweden – Online shoppers can now have goods sent straight to their vehicles thanks to Volvo’s In-car Delivery service.

Volvo : In-car Delivery : E-commerce

Markets

Beauty diagnostics 2.0

Beauty diagnostic tools are increasingly used in services and apps, indicating the category’s potential for growth as consumers seek out tailored a...

Diagnostics : Wearables : Personalised

Big Ideas

All in one

US – Television channel TBS will premiere the entire first series of its new comedy Angie Tribeca in a 25-hour binge-watch.

TBS : Angie Tribeca : Binge-watching

Big Ideas

Watch this space

Los Angeles – A new smartwatch from Disney Research that detects and identifies objects touched by the wearer signals a further step towards a...

Disney Resarch : Smartwatch : Connected Devices

Big Ideas

Spot the difference

UK – Fewer than half of 12–15-year-olds are aware of potential product endorsement on YouTube, while even fewer can distinguish paid-for advertisin...

Ofcom : Advertising : Generation I

Big Ideas

Design Miami/ 2015 Preview

For the 11th year running, Miami’s pastel avenues will present a range of shows and satellite exhibitions alongside Design Miami/’s world...

Art Basel Miami : Design : Design Miami/ 2015

Big Ideas

Blass from the past

US – Fashion house Bill Blass has been relaunched with a strong digital focus under the direction of creative director Chris Benz.

Seasonless Style : Bill Blass : Fashion

Big Ideas

Reviving an icon

US – Department store Saks is on the comeback trail, hoping to cash in on the glamour factor.

Saks : Department Store : Fifth Avenue

Big Ideas

Rent-a-luxe

New York – Rental site Armarium is an invitation-only network for hiring top-end designer fashion structured around s-commerce and offline events.

Retail : Luxury : The Sharing Economy

Big Ideas

Night shift

UK – Experts are calling for smartphones and laptops to come fitted with a bedtime mode to help combat irregular sleeping patterns.

Bedtime Mode : Frontiers In Public Health : Screens

Big Ideas

Dark days for Black Friday

UK – Asda, the originator of Black Friday in the UK, is turning its back on the big sales day.

Asda : Black Friday : Retail

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