Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Outside in

London – Biofit has opened an indoor biophilic gym in a bid to encourage a more sustainable approach to fitness.

Big Ideas

RCA and CSM Work in Progress Shows 2017

At the Work in Progress shows at the Royal College of Art and Central Saint Martins, design graduates examined post-truth politics, filter bubbles ...

Material Futures MA : The Dislocated World : Royal College Of Art

Big Ideas

The VR challenge

Global – Phone manufacturer HTC is demonstrating its commitment to developing the social potential of virtual reality (VR) with the launch of a ne...

Virtual Reality : HTC : Virtual Empathy

Big Ideas

Building the future of content

US – AOL’s new live video studio is designed to revolutionise the way in which the media company creates branded content.

AOL : BUILD : Branded Content

Big Ideas

Good fortunes

China – A new augmented reality Chinese New Year-themed game enables players to give and receive monetary gifts digitally.

Alipay : Augmented Reality : Hongbao

Big Ideas

The changing newsroom

New York – The New York Times has released a new report that outlines its newsroom’s future strategy and aspirations.

New York Times : Journalism : Media

Big Ideas

An atmosphere of protest

US – Outdoor clothing and equipment companies Patagonia and Black Diamond are taking a stand in order to prevent the sale of public land in Utah...

Patagonia : The Dislocated World : Brandstanding

Big Ideas

Countering cuts

London – Central Saint Martins and the Tate Exchange programme have recently collaborated to explore what the future of art education in the UK mi...

Art : Education : CSM

Big Ideas

The erosion of trust

Global – Consumer trust in businesses, governments, NGOs and the media is at an all-time low, according to a new report.

Edelman Intelligence : The Dislocated World : Trust Barometer

Big Ideas

Snack culture

US – General Mills has developed a range of new snacks to tap into modern snacking trends.

General Mills : Convenience Culture : Snacking

Big Ideas

Brand-led learning

Milan – The Yoox Net-A-Porter Group has collaborated with SDA Bocconi University to offer a fashion and luxury course to its students.

Yoox Net-A-Porter : The Learning Economy : Education

Big Ideas

Home smart home

US – A new report by McKinsey examines the proliferation of connected devices and the state of the connected home market.

McKinsey : Internet Of Things : Smart Homes

Big Ideas

CES 2017 Review: Part 2

This year’s show highlighted the rise of sleep as a vital contributor to wellness, new fitness tracker product innovations and the beginnings of me...

CES 2017 : Wearables : Virtual Reality

Big Ideas

Connecting consumers

Los Angeles – Livby has launched the first live streaming shopping app.

Livby : Live Streaming : E-commerce

Big Ideas

Revenue streams

Global – Super Chat by YouTube enables viewers of live streamed content to increase the visibility of their comments.

YouTube : Gen Viz : Super Chat

Big Ideas

District data

US – Upstream Research has launched a tool to map environmental toxicity and disease rates for locations in the US.

Upstream Research : Environment : Data

Big Ideas

Control-freak cooking

US – Food technology start-up FirstBuild has launched an induction hob that promises precise control over temperature.

FirstBuild : Internet Of Things : Smart Kitchen

Big Ideas

Curating conversations

Global – Facebook has developed a new platform that aims to create a healthy news eco-system.

Facebook Journalism Project : Facebook : Media

Big Ideas

Documenting revolution

US – Vice has announced the making of The Third Industrial Revolution, a new documentary designed to help change America’s future infrastructure.

Vice : The Dislocated World : The Third Industrial Revolution

Big Ideas

Clean companies

Global – Apple, Facebook and Google are among the greenest technology companies in the world, according to a new report.

Greenpeace : Clean Energy : Apple

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