Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

A research movement

Global – Uber has launched Movement, a website that gives urban planners access to its data on cities.

Movement : Uber : Cities

Big Ideas

Cost-effective cancellations

US – Mobile rebooking app Freebird enables users with a cancelled flight to book a new ticket at no additional cost.

Freebird : Convenience Culture : Travel

Big Ideas

No sweat

Powys – British start-up Riversimple is a subscription-based mobility service with a whole-systems business strategy.

Riversimple : Whole-system Thinking : Rideshare

Big Ideas

CES 2017: Garbage disposal

Las Vegas – The innovation arm of home appliances manufacturer Whirlpool has unveiled a fast-acting food compost bin.

CES 2017 : Waste Warriors : Whirlpool

Big Ideas

CES 2017 Review: Part 1

Now in its 50th year, CES attracted almost 4,000 exhibitors to Las Vegas who presented the latest in technology, from far-reaching concept ca...

CES 2017 : Amazon Alexa : Consumer Electronics Show

Big Ideas

Multi-campaign concepts

Global – Prada has unveiled Prada 365, its new multi-faceted advertising concept.

Prada 365 : Prada : Branding

Big Ideas

CES 2017: Intel inside

Las Vegas – Intel showed its latest technology at CES, with promising visions for the future of virtual reality and autonomous cars.

Intel : Merged Reality : CES 2017

Big Ideas

Car park economy

Munich – Mercedes-Benz has launched Croove, a new car-sharing service.

Mercedes-Benz : Ride-share Market : Croove

Big Ideas

CES 2017: AI nanny

Las Vegas – Mattel has entered the voice assistant market with Aristotle, its first smart speaker aimed at children.

CES 2017 : Mattel : Growth Products

Big Ideas

Perfume primers

New York – Scentinvent Technologies and Canvas & Concrete have released innovative new fragrance primers.

Scent Invest : Canvas & Concrete : Perfume

Big Ideas

Gold standard

New York – Performance and lifestyle brand Rhone has launched GoldFusion, a gold-infused high-performance fabric nanotechnology.

Rhone : GoldFusion : Nanotechnology

Big Ideas

Scheduled spending

California – INSTO is a new person-to-person payment app that enables users to schedule payments and buy or sell in instalments.

INSTO : Mobile Money : Finance

Big Ideas

Beer on tap

London – Barclaycard has installed its contactless technology in a prototype beer pump to make buying drinks more convenient for consumers.

Pay@Pump : Convenience Culture : Barclaycard

Big Ideas

Facing the future

China – The Honor Magic device boasts a variety of high-tech features including eye- and fingerprint-scanning software.

CES 2017 : Huawei : Honor Magic

Big Ideas

Mobility freedom

Helsinki – Mobility app Whim lets users travel to a destination of choice via any mode of transport for a monthly fee.

Helsinki : Whim : Transport

Big Ideas

Hands-free hotel

Las Vegas – Luxury resort Wynn Las Vegas has announced its plans to equip each of its rooms with an Amazon Echo device.

Wynn Las Vegas : Amazon : Amazon Echo

Big Ideas

The latest Remedy

US – Remedy is a new medical app that is partly powered by artificial intelligence (AI).

Artifical Intelligence : AI : Healthcare

Big Ideas

Google goes green

Global – Google has announced that it will be run on 100% renewable energy in 2017.

Google : Renewable Energy : Energy

Markets

Future Forecast 2017

LS:N Global’s Future Forecast highlights the key trends set to make your business more profitable, innovative and attuned to consumers’ needs in 20...

Trend Predictions : Beauty : Wellness

Big Ideas

Facebook feelings

US – Facebook is prioritising its users’ emotional wellbeing by making it easier for people to block distressing adverts.

Facebook : Emotional Wellbeing : Ad-blockers

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