Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Deciding factor

US – A new study aims to highlight new behaviour in travel and hospitality.

Big Ideas

Air miles marketplace

New York – Par has been launched as a mobile app that enables users to buy and sell air miles.

Par : App : Travel

Markets

Parenting Market

Changing family structures and gender roles, coupled with an increasingly digitally dominant world, are disrupting traditional notions of chi...

Motherhood : Parenting : Family

Big Ideas

Whisky’s ruin

UK – Domestic sales of gin are forecast to outpace those of whisky by 2020.

Gin : Whisky : Sipping

Big Ideas

Vineyard views

China – Luxury liquor producer Moët Hennessy is diversifying into the Chinese wine market, with its first red vintage produced near the Himal...

Moët Hennessey : Chinese : Chinese Wine Market

Big Ideas

Digital addiction clinics

Constantine – Algeria has opened Bachir Mentouri, its first internet addiction clinic.

Bachir Mentouri : Internet : Digital

Big Ideas

Softer drinks aisles

UK – Tesco is becoming an important advocate for non-alcoholic and low-alcohol beverages.

Millennials : Party-Totallers : Tesco

Big Ideas

Tackling Twitch trolls

Global – Game-streaming service Twitch has released AutoMod, a tool to block abusive comments and hate speech in real time.

Twitch : Gaming : Trolls

Big Ideas

Refusing to conform

US – Verizon has refused to release an update that would render recalled Samsung Galaxy Note 7 smartphones inoperable until after the holiday season.

Samsung : The Dislocated World : Verizon

Big Ideas

TechCrunch Disrupt London 2016

Artificial intelligence, post-referendum anxiety and new takes on social networking were the key talking points at this year’s event, held at The C...

TechCrunch : Brexit : Artificial Intelligence

Big Ideas

Christmas blues

UK – Christmas tv advertising campaigns have little, if any, impact, according to MoneySavingExpert.com.

MoneySavingExpert.com : Anti-authenticity Marketing : Christmas Adverts

Markets

Luxury Futures 2016: Part 2

In part 2 of our Luxury Futures Market, we examine why brands need to respond quickly to invest in the best creative talent in digital technolo...

Luxury Futures 2016 : Luxury On Demand : Anti-authenticity Luxury

Big Ideas

The dark side of social

US – Facebook is buying stolen passwords from the dark web to ensure the security of its users.

Facebook : Dark Web : Security

Big Ideas

Get the Memo

US – Memo has launched a try-before-you-buy retail concept for luxury jewellery.

Memo : On Demand Luxury : Jewellery

Big Ideas

Design Miami/ 2016: Part 2

In Part 2 of our Design Miami/ overview we explore off-site and satellite events that made a strong impression during the week.

Design Miami/ : 2016 : Explorium Retail

Big Ideas

Kink in the chain

US – Labour abuses are widespread in the fashion industry, according to a new report by KnowTheChain.

Know The Chain : Whole-systems Thinking : The Apparel And Footwear Benchmark

Big Ideas

Mobile saver

Global – HSBC has joined forces with financial technology start-up Pariti to launch a micro-savings app.

Mobile-first Banking : HSBC : Saving

Big Ideas

Staying power

North Carolina – Marriott has launched a new hotel concept that enables guests to test and provide feedback on their experience in real time.

Marriott International : Beta Buttons : Farm-to-table

Big Ideas

Policy pitch

Global – Airbnb has released a new report that outlines the company’s policies on working with clients and governments.

Airbnb : Policy Tool Chest : Travel

Big Ideas

Brain-cation

London – The Corinthia Hotel has launched a neuroscience residency to help its guests to fight the negative effects of travelling.

The Corinthia Hotel : Brain Power Residential Package : Brain Power

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