Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Developing VR

Global – Google, HTC, Oculus, Samsung, Sony and Acer have collaborated to form the Global Virtual Reality Association.

Big Ideas

Design Miami/ 2016: Part 1

A new sustainability initiative and a return to the traditional role of luxury approached in a contemporary manner defined the 12th edition of Desi...

Design Miami/ 2016 : United Nations : Luxury

Big Ideas

An ethical education

US – Consumers are interested in making ethical purchases but are not informed enough to follow through, according to a new survey.

Good.Must.Grow : Conscious Consumer Spending Index : Toms

Big Ideas

Shop the ship

Global – Online retailer Gilt.com is taking to the water with a collection of pop-up shops on cruise ships.

Gilt.com : Celebrity Reflection : Celebrity Silhouette

Big Ideas

Forest focus

Taiwan – Forest is an app that lets users plant virtual and real trees in an effort to help people beat their smartphone addiction.

Forest : Productivity : Smartphone Addiction

Big Ideas

Micro-communities

Global – Influencers are becoming divided into established stars and emerging micro-influencers, according to research by Octoly and Onalytica.

Beauty : Influencer Marketing : Micro-influencers

Markets

Luxury Futures 2016: Part 1

The very concept of luxury is under attack as consumers grow tired of brands talking about heritage and demand a more inspiring vision.

New Luxury Millennials : Emerging Luxury Millennials : Generation Z

Big Ideas

Mobility-maker

Germany – Volkswagen is the latest car-maker to develop a spin-off company to help it innovate around mobility.

VW : Moia : Ride-share Market

Big Ideas

Groceries to go

US – Amazon has opened a new bricks-and-mortar store featuring a Just Walk Out shopping experience.

Streamlined Shopping : Amazon Go : Amazon

Big Ideas

Fashion futures

London – A new report examines the future of the global fashion industry, with a focus on the trends that will continue to dominate in 2017.

Business Of Fashion : McKinsey & Company : The State Of Fashion 2017

Big Ideas

Wired help

San Francisco – Clara Labs has developed a virtual employee that schedules meetings and helps workers to

Clara Labs : Virtual Assistant : Personal Appsistants

Big Ideas

Grand tour

Italy – High-end brands are at the heart of luxury organisation Fondazione Altagamma’s new travel experience.

Fondazione Altagamma : La Fondazione Altagamma : The Learning Economy

Big Ideas

AI education

Global – Harvard Business School has joined the list of top business schools that have introduced AI to their syllabuses.

Artificial Intelligence : Education : Business

Big Ideas

Biofabricate: Review

At the annual summit for the emerging world of grown materials, speakers revealed how biotechnology is facilitating a new material revolution.

Biotechnology : Material Futures : New York

Big Ideas

Fuelling the future

UK – CNG Fuels has introduced a low-carbon alternative to diesel for HGVs.

CNG Fuels : Whole-system Thinking : Biomethane Fuel

Big Ideas

Do some good

Boston – DoneGood is a new Chrome extension that recommends ethical alternatives while shopping online.

DoneGood : B Corporation Certification : DSTLD

Big Ideas

Inbox interactivity

New York – Rebelmail brings interactivity to emails by blurring the line between the inbox and the web.

Rebelmail : The New Letter : Retail

Big Ideas

Ad un-blocker

UK – Netflix’s campaign for its Black Mirror series has been designed to capture the attention of people using ad-blockers.

Privacy : Netflix : Black Mirror

Big Ideas

AI futures

US – A new study by Stanford University explores the ways in which artificial intelligence (AI) will affect us in the future.

Artificial Intelligence : Awakening Tech : Stanford University

Markets

Teen Beauty Market

Tired of relentlessly chasing perfection, members of Generation D are changing their expectations of what beauty can and should deliver.

Gender Neutral : Teen : Gen Z

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